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A broad overview of European marketplaces

17.11.2023

Fifty countries, almost thirty different currencies and two hundred languages – this is how Europe can be summed up simply in numbers. Europe offers hundreds of marketplaces, making navigation among them challenging. This is exactly what our extensive blog will help with, as we shed light on the most important European marketplaces available. We also bring an overview of the most popular online marketplaces in individual European countries.

The European e-commerce market has shown significant growth in recent years. Experts predict that with an average annual growth rate of 7.7% it will consolidate its position as the third largest e-commerce market in the world by 2025. Online marketplaces, which we will discuss in more detail in this article, also have a share in this. Most of the most major ones come from Germany, France and the United Kingdom, but marketplaces from other European countries are also gradually growing. Large international online markets, such as Amazon, eBay, Etsy and AliExpress, still maintain a strong market position.

Marketplaces in a nutshell – why cooperate with them?

Marketplaces are platforms through which different businesses can sell their products to a pre-set customer base. Shopping through online marketplaces is becoming ever more popular among customers, as they can see all available options from different sellers in one place. Are you aware of the advantages that cooperation with marketplaces can bring you?

  • Wider reach. With the help of online marketplaces, you can build a larger customer base that will come to trust your brand .
  • Technical support. Large marketplaces have a team of specialists available who will help you in case of problems; their websites are also adapted to handle extremely high traffic.
  • Customer service. Online marketplaces make sure that shoppers get the best possible shopping experience. Aside from filtering and storing products, they also offer top-notch customer service in different languages.
  • Cost reduction. Many online marketplaces will also, for a fee, help e-shops with logistics, SEO or marketing strategies, which can in the end pay off for both larger and smaller businesses.

The 10 most important European marketplaces

In our ranking, you’ll find the 10 largest European marketplaces, sorted in descending order by the number of active customers. You can read basic data on each, including their headquarters, year-on-year growth rate, or the advantages and disadvantages of cooperating with them.

1. Kaufland

Marketplace Kaufland.de, formerly known as Real.de, currently operates mainly in Germany, but in 2023 it successfully launched sales in the Czech Republic and Slovakia. The online grocery marketplace is part of the Schwarz Group, which is one of the world’s leading retail conglomerates.

Kaufland.de is a rapidly developing sales platform; over the past five years, the portal has grown by an average of 92% (for comparison – German e-commerce as a whole has grown by 13% over the same period).

OPINEST TIP: Are you preparing to expand to Germany? Find out what to remember when entering this market.

E-shops that want to sell their products through Kaufland.de must meet several conditions, including written communication with customers in German, the provision of product descriptions in German, and offering only products with a special EAN code.

Regarding payments, Kaufland.de expects its sellers to transfer both regular monthly fees and sales commissions. Aside from the simple registration process, the advantage of cooperating with this German platform is also the multi-channel marketing or personal support for sellers in several languages.

2. Zalando

  • Headquarters: Germany
  • Category: International marketplace (more than 7 thousand brands)
  • Key segment: Clothing and fashion
  • Number of active customers: More than 31 million
  • Countries of operation: Germany, Austria, Switzerland, France, Belgium, Norway, Italy, Spain, Poland, Denmark, Finland, The Netherlands, Estonia, Slovenia, Ireland, Luxembourg, Czech Republic, Slovakia, Croatia, United Kingdom, Lithuania, Latvia, Hungary, Romania
  • Information about Zalando partnership models

Zalando.de, a German online marketplace focused on fashion, is celebrating its fifteenth birthday this year. It has evolved from a regional footwear marketplace to a leading European online platform, connecting brands, e-shops and customers from 25 European countries.

Zalando SE shows continuous growth; the year-on-year growth rate reached 34% last year, and estimates range 16 and 25% in the near future. One of the company’s recent milestones was attaining its one millionth registered user in the Zalando Plus membership programme.

Cooperation with Zalando should be easy and has several immediate advantages. Compared to other similar marketplaces, Zalando stands out for its low commissions and fees, wide reach and high-quality customer service. The platform also focuses on sustainability and environmental protection, which can help not only the planet, but also with your brand image. Zalando offers e-shops several partnership models, so it is a good idea to study the conditions and determine which will be the best for you. 

3. Asos

  • Headquarters: United Kingdom
  • Category: International marketplace (more than 900 companies)
  • Key segment: Clothing and fashion
  • Number of active customers: More than 26 million
  • Countries of operation: United Kingdom, USA, Australia, France, Germany, Spain, Sweden, The Netherlands, Russia and Italy
  • Information about selling on Asos

The online marketplace Asos.com is one of the leading online stores in the clothing and footwear segment in the United Kingdom, but it has also gained popularity in other countries. This popular clothing and accessories marketplace has been operating since 2009 and, among other things, is exceptional in that it allows you to sell products even without having your own website or retail store. The platform is owned by the British investment holding Asos Plc with its headquarters in London, and the year-on-year growth rate of Asos last year was 19%.

The process of logging in, adding and removing products on the Asos marketplace is extremely easy, and you are not bound by any contract, number of products, deadlines or fees. A marketplace account can also be easily linked to the web and social networks, allowing sellers to customize the look and feel of their marketplace store. The platform’s disadvantages can be the complexity of the selection process, high fees, the obligation to add photos with the models and to deliver the shipment in the specified time and allow the customer to track it.

4. Fruugo

  • Headquarters: United Kingdom
  • Category: International marketplace (more than 3 thousand shops)
  • Key segment: Toys and hobby
  • Number of active customers: More than 25 million
  • Countries of operation: Switzerland, France, Lithuania, Norway, Germany, Ireland, Latvia, The Netherlands, Greece, Italy, Luxembourg, Poland, Spain, Austria, Portugal
  • Information about selling through Fruugo and pricing

The marketplace Fruugo.com allows e-shops to sell in up to 46 (not only European) countries. This established global online marketplace has hundreds of positive reviews from satisfied customers across various platforms, which reinforces its credibility. The popular portal Fruugo.com was even ranked among the fastest growing companies in Europe this year, with a compound annual growth rate of up to 77%.

Compared with other online marketplaces, Fruugo presents itself as a flexible platform with easy cross-border sales (outside the European Union and even Schengen). The main advantage of this marketplace is clearly its global reach; Fruugo also offers its partners automatic translation of advertisements and product descriptions into various languages. With Fruugo, you can also get a unique view of the foreign market, which gives many e-shops an edge over the competition and saves on market research costs.

5. Allegro

  • Headquarters: Poland
  • Category: International marketplace (more than 130 thousand sellers)
  • Key segment: Electronics and media
  • Number of active customers: More than 20 million
  • Countries of operation: Poland, Czech Republic
  • Information about selling on Allegro and pricing

In its two decades of existence, the Allegro.pl platform has become the most trusted Polish marketplace and one of the largest overall marketplaces in Europe. The portal is part of the company Allegro Group, which owns, among other things, the price comparator Ceneo.pl, and since 2022 the Czech Mall Group, the Slovenian portal Mimovrste and the logistics company WE DO. The company continues to grow with a year-on-year growth rate of almost 30%.

The most popular Polish marketplace works similarly to top global marketplaces. The only significant difference is in language and currency (in Poland payments are made in Polish zlotys). The main advantage of selling through Allegro is its pan-European popularity, along with a user-friendly interface with payment integration and high-quality customer support. The disadvantages can be its limited reach (since it is only known in Central Europe), higher fees, the complicated process of uploading products and high competition among sellers.

6. Otto

  • Headquarters: Germany
  • Category: International marketplace (more than 7 thousand brands)
  • Key segment: Furniture and appliances
  • Number of active customers: More than 11 million
  • Countries of operation: Germany, Austria, Switzerland, Poland, Czech Republic, Slovakia, Norway, France, United Kingdom, Turkey, Japan, USA
  • Information about a partnership with Otto and pricing

After Amazon, Otto.de is the second most used marketplace in Germany. Over its 70 years of existence, the Otto Group has become one of the largest online retailers in the world. It is active in 30 countries and offers its customers a wide range of products from furniture and appliances to fashion and toys. The group’s sales increased by 13% last year, which strengthened the position of the leader of this marketplace in the field of sales of home appliances.

As Otto.de says at the very start of its partner website, not everyone can get on the platform. If you decide to cooperate with this online market, you must meet several conditions, including, for example, having a German VAT number, being based in Germany, offering customer service in German, or selling products with a uniform VAT rate of 19%. As soon as the contract is concluded, a fixed basic monthly fee must be paid, which is the same regardless of how many products you offer.

7. Bol

  • Headquarters: The Netherlands
  • Category: Local marketplace (more than 52 thousand shops)
  • Key segment: Electronics and media
  • Number of active customers: More than 11 million
  • Countries of operation: The Netherlands, Belgium
  • Information about selling on Bol

The Dutch marketplace Bol.com, currently only operates in two Western European countries, but it offers customers more than 23 million items from various segments. The platform was founded almost 25 years ago and today is one of the most visited websites in the Netherlands and overall the largest online marketplace in the region. The marketplace has also received an award for being the most sustainable e-commerce brand. Bol.com is part of the Royal Ahold Delhaize NV group and has grown by 27% over the past year.

Similar to other strong local marketplaces, Bol focuses on building quality relationships with customers and sellers. Its size, popularity and market potential are among the main advantages of this online marketplace. Bol.com also offers its partners a broad range of services that help with optimising product records or logistics. The Dutch marketplace stands out with its many different payment options and customer-friendly cancellation and return policies, which keeps consumers coming back to the platform. 

8. Cdiscount 

  • Headquarters: France
  • Category: International (more than 13 thousand sellers)
  • Key segment: Electronics and media
  • Number of active customers: more than 10 million
  • Countries of operation: Germany, Belgium, Italy, Spain, Luxembourg, The Netherlands, Austria, Ireland, Portugal
  • Information about selling on Cdiscount

Cdiscount.com is among the largest and most visited French e-commerce sites with international reach. Founded as a retail store at the end of the last century, it became a marketplace in 2011, which allows customers to search for products mainly from the category of electronics and media at the lowest price. Cdiscount is a subsidiary of Cnova, the e-commerce division of the Casino group, and has an annual growth rate of 23%.

Sales on Cdiscount.com stand out with a wide customer base, a user-friendly website and the integration of various types of payments. The marketplace offers sellers a number of marketing tools for effective product promotion; an advantage is also affordability for retailers due to the low fees. Before cooperating with Cdiscount, we recommend that you consider the fact that, despite its presence in several countries, it is the most popular and best established in France. This is a highly competitive platform with limited customisation options and higher shipping costs. 

9. Manomano

  • Headquarters: France
  • Category: International marketplace (more than 3600 sellers)
  • Key segment: Toys and hobby
  • Number of active customers: More than 7 million
  • Countries of operation: France, Belgium, Spain, Italy, Germany, United Kingdom
  • Information about selling on Manomano

A wide range of products not only for DIY specialists, designers and gardeners – this is what Manomano brings in one place to customers from Western countries, as well as from Central and Southern Europe. Since 2013, it has been connecting traders in the toy and hobby segment and bringing consumers the most advantageous offers with price comparison. This French marketplace, with an annual growth rate of 27%, ranks among the fastest growing e-commerce companies.

Among the main advantages of selling via Manomano.com are the high segmented traffic in attractive European countries such as Spain, Italy and Germany, as well as a unique delivery and fulfilment service and high-quality customer support. You will also appreciate the free special Pro account with more convenient transport options and phone or chat support. The strong competition on the marketplace as well as the poor adaptability of the sales space and the ban on transporting goods to certain areas can be seen as disadvantages. 

10. eMag

  • Headquarters: Romania
  • Category: International marketplace (more than 22 thousand shops)
  • Key segment: Electronics and media
  • Number of active customers: More than 400 thousand
  • Countries of operation: Romania, Hungary, Bulgaria
  • Information about selling through eMag

The site eMag.ro is among the largest online marketplaces in Eastern Europe. It was originally established more than 20 years ago as an electronics e-shop, and today it connects tens of thousands of shops from all over the world and helps them sell a wide range of products in Romania, Hungary and Bulgaria. The eMag Group, which owns the platform, reached a record 29% year-on-year growth in 2022, and eMag was also ranked among the most valuable brands in Romania.

Using the eMag online marketplace is popular among merchants for several reasons. The platform does not charge a fee for registering the e-shop or uploading products; a commission must be paid only from the sales made. Customers repeatedly buy through eMag also for top customer service in their language and reliable fast shipping.

Marketplaces in European countries

Customers in Europe are currently shopping at more than 15,000 online marketplaces. Residents of Western European countries (83%) order the most from the Internet, followed by the Central, Northern, Southern and Eastern regions. Clothes, shoes, books and electronics are most often bought online, followed by food and personal care items. 

The most popular online marketplaces in tables

Let’s now look at the most used marketplaces in individual European countries. We have divided this part of the article into five sections based on individual regions. You’ll find the countries further in the text in this order:

  • Northern Europe – Norway, Denmark, Sweden, Finland, Iceland, Lithuania, Latvia, Estonia
  • Central Europe – Germany, Austria, Switzerland, Liechtenstein, Poland, Czech Republic, Slovakia, Hungary
  • Western Europe – Belgium, France, Luxembourg, The Netherlands, United Kingdom, Ireland, Spain, Portugal
  • Southern Europe – Italy, Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Macedonia, Albania, Greece
  • Eastern Europe – Romania, Bulgaria, Belarus, Moldova

With each country, you can view, in addition to a short summary, a clear table with the most popular marketplaces, which are sorted in descending order of size, from domestic to foreign.

NORTHERN EUROPE

Norway

Back to the top 

Online marketplaces are popular among Norwegian customers, who quickly fell in love with the convenience of shopping, the wide range of products and the favourable prices. The overall dominance of marketplaces is already evident on the Norwegian market, and the user base and volume of transactions carried out on these platforms are still growing.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Oda.com (Kolonial.no)NorwayLocal (more than 10 shops)food and personal care itemsmore than 80 thousandContact Oda
Elkjop.noNorwayLocalelectronics and media

Contact Elkjop
Findiq.noSwedenInternational (more than 500 suppliers)electronics and mediamore than half a million

Pricing

Online registration

Cdon.noSwedenInternationalelectronics and media2 millionJoin Cdon
Rewear.hm.comSwedenInternational (more than 70 brands)clothing and fashion

Start selling with H&M Rewear
Tradera.noSwedenInternational (more than 3 thousand companies)clothing and fashion6 million

Pricing

Information about cooperation

Boozt.comSwedenInternational (more than thousand brands)clothing and fashion3 millionBoozt Media Partnership
Thansen.noDenmarkLocal (122 shops in Denmark and Norway)toys and hobby

Conditions of cooperation and contact
Zalando.noGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

Denmark

The Danish e-commerce market can be characterised as dynamic and prosperous, with online marketplaces playing an important role in it. Shoppers rapidly fell in love with them thanks to the convenience of shopping, the wide range of products and the ease of comparing prices.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Elgiganten.dkDenmarkInternationalelectronics and media18.9 millionHow to become a partner
Bilka.dkDenmark

Local 

(18 shops)

food and personal care items11 millionMore about Bilka
Thansen.dkDenmarkLocal (122 shops in Denmark and Norway)toys and hobby

Conditions of cooperation and contact
Saxo.comDenmark

Local

 

electronics and media14 millionContact Saxo
Harald-nyborg.dkDenmarkLocaltoys and hobby

Conditions of cooperation and contact
Boozt.comSwedenInternational (more than thousand brands)clothing and fashion3 millionBoozt Media Partnership
Rewear.hm.comSwedenInternational (more than 70 brands)clothing and fashion

Start selling with H&M Rewear
Cdon.dkSwedenInternationalelectronics and media2 millionJoin Cdon
Tradera.dkSwedenInternational (more than 3 thousand companies)clothing and fashion6 million

Pricing

Information on cooperation

Zalando.dkGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Amazon.dkUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Sweden

Swedish online marketplaces are exceptionally popular shopping sites for consumers from neighbouring Scandinavian countries, but local customers also find their way here. Up to 55% of all companies in Sweden also offer their products on online marketplaces.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Findiq.seSwedenInternational (more than 500 suppliers)electronics and mediamore than half a million

Pricing

Online registration

Cdon.seSwedenInternationalelectronics and media2 millionJoin Cdon
Tradera.seSwedenInternational (more than 3 thousand companies)clothing and fashion6 million

Pricing

Information about cooperation

Rewear.hm.comSwedenInternational (more than 70 brands)clothing and fashion

Start selling with H&M Rewear
Boozt.comSwedenInternational (more than thousand brands)clothing and fashion3 millionBoozt Media Partnership
Elgiganten.seDenmarkInternationalelectronics and media18.9 millionHow to become a partner
Fruugo.seUnited KingdomInternational (more than 3 thousand shops)toys and hobby25 million

Pricing

Sell on Fruugo

Asos.seUnited KingdomInternational (more than 900 businesses)clothing and fashion26 millionContact ASOS
Zalando.seGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Amazon.seUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Finland

Finland can be considered a mature consumer market with a functioning e-commerce sector. Online marketplaces also have a strong position here; in addition to foreign ones, local marketplaces focusing on trusted, customer-favourite product brands and sustainability are also popular.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Verkkokauppa.comFinlandLocal (more than thousand sellers)toys and hobby

How to connect with Verkkokauppa
Swappie.comFinlandInternationalelectronics and mediamore than a millionSell through Swappie
Gigantti.fiFinlandLocalelectronics and media

Contact Gigantti
Taiko.artFinlandLocaltoys and hobby

Guide for sellers
Tokmanni.fiFinlandLocal (360 shops in Finland and Sweden)furniture and appliances

Contact Tokmanni
Findiq.fiSwedenInternational (more than 500 suppliers)electronics and mediamore than half a million

Pricing

Online registration

Rewear.hm.comSwedenInternational (more than 70 brands)clothing and fashion

Start selling with H&M Rewear
Cdon.fiSwedenInternationalelectronics and media2 millionJoin Cdon
Boozt.comSwedenInternational (more than thousand brands)clothing and fashion3 millionBoozt Media Partnership
Zalando.fiGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Zadaa.coGermanyInternationalclothing and fashion

How to sell on Zadaa
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Iceland

Marketplaces are proving to be a driving force in the developing e-commerce world in Iceland. They are gaining more and more popularity among customers, with large foreign online marketplaces currently dominating over local portals.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Aha.isIcelandLocalfood and personal care items

Cooperation with Aha
Buyicelandic.comIcelandLocal (more than 25 brands)clothing and fashion

Sell through Buyicelandic
Heyiceland.isIcelandLocal (more than 300 advertisers)accommodation

Contact Heyiceland
Boozt.comSwedenInternational (more than thousand brands)clothing and fashion3 millionBoozt Media Partnership
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

Lithuania

Lithuania is among the leading countries in Europe in terms of online shopping and electronic banking. Therefore, it is not surprising that customers here know the value of convenient online shopping and often look for the best offers, promotions and product quality on foreign and local marketplaces.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Pigu.ltLithuaniaInternational (more than 500 business partners)furniture and appliancesmore than 11 millionHow to trade on Pigu
Varle.ltLithuaniaLocal (more than electronics and mediamore than 50 thousandJoin Varle
Zalando.ltGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

Latvia

Latvian customers are increasingly ordering not only clothes, electronics, furniture and cosmetics online, but food, too. The development of the e-commerce market in this country is hindered by poorly developed logistics, but the situation in this area is gradually improving. Consumers often use local online marketplaces for purchases, but foreign platforms are also popular.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
220.lvLatviaInternational (more than 500 business partners)furniture and appliancesmore than 11 millionHow to trade on  220
Zalando.lvGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

Estonia

According to experts, Estonians have the strongest relationship with local businesses and trust businesses operating in their own country the most. Estonian customers most often order clothes, furniture, electronics and toys online through e-shops and marketplaces.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Kaup24.eeEstoniaInternational (more than 500 business partners)furniture and appliancesmore than 11 millionHow to trade on Kaup24
Hansapost.eeEstoniaLocal (more than 4 thousand sellers)furniture and appliancesmore than 13 millionContact Hansapost
Shoppa.eeEstoniaLocal (more than 500 businesses)toys and hobby

Register as a seller
Zalando.eeGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

CENTRAL EUROPE

Back to the top

Germany

In recent years the German market has consolidated its position as one of the largest e-commerce centres in Europe. Online marketplaces are used by up to a third of all customers here, and the number of their users is steadily rising. Compared with other markets, Germany was until recently characterised by the strong dominance of large foreign marketplaces, but in recent years, several strong German marketplaces have been added which quickly gained national and international popularity.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Aboutyou.deGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Kaufland.deGermanyInternational (more than 8 thousand sellers)food and personal care items32 million

Pricing

How to sell on Kaufland Marketplace

Zalando.deGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Otto.deGermanyInternational (more than 7 thousand brands)furniture and appliances11 million

Pricing

Register as a partner

Idealo.deGermanyInternational (more than 50 thousand businesses)electronics and media16 million

Pricing

How to sell through Idealo

Shop-apotheke.comGermanyInternationalfood and personal care itemsmore than 9 millionHow to become a Shop-apotheke partner
Billiger.deGermanyInternational (more than 130 thousand sellers)electronics and media9 million

More about cooperation with Billiger

Registration

Alternate.deGermanyInternationalelectronics and media

Contact Alternate
MediaMarkt.deGermanyInternational (more than thousand sellers)electronics and mediamore than 4.5 millionSell on MediaMarkt
Yatego.deGermanyLocaltoys and hobby5 million

Pricing

Registration on Yatego

Hood.deGermanyLocaltoys and hobby7 millionHow to sell on Hood
Geizhals.atAustriaInternational (280 thousand merchants)electronics and mediamore than 5.9 million

Pricing

Register your shop

Asos.deUnited KingdomInternational (more than 900 businesses)clothing and fashion26 millionContact ASOS
Amazon.deUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.deUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.deUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

Austria

Online marketplaces are also an integral part of the dynamic Austrian e-commerce ecosystem and are increasingly popular with customers and are changing their shopping habits. Along with domestic marketplaces, Austrians also like to shop from German portals, and large foreign marketplaces are also popular. 

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Geizhals.atAustriaInternational (280 thousand merchants)electronics and mediamore than 5.9 million

Pricing

Register your shop

Willhaben.atAustriaLocalelectronics and media4.5 millionCooperation with Willhaben
Shöpping.at (Shoepping.at)AustriaLocaltoys and hobby

Pricing

How cooperation works

Conrad.atAustriaLocalelectronics and media250 thousandHow to sell on Conrad Sourcing
Aboutyou.atGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Zalando.atGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Idealo.atGermanyInternational (more than 50 thousand merchants)electronics and media16 million

Pricing

How to sell through Idealo

MediaMarkt.atGermanyInternational (more than thousand sellers)electronics and mediamore than 4.5 millionSell on MediaMarkt
Billiger.atGermanyInternational (more than 130 thousand sellers)electronics and media9 million

More about cooperation with Billiger

Registration

Ottoversand.atGermanyInternational (more than 7 thousand brands)furniture and appliances11 million

Pricing

Register as a partner

Temu.comUSAInternationaltoys and hobbymore than 11 millionHow to sell on Temu
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.atUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

Switzerland

The number of popular domestic and foreign marketplaces is approximately equal on the Swiss market. Up to 35% of online sellers use marketplaces in addition to their own e-shops to generate sales.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information

Digitec.ch

&

Galaxus.ch

SwitzerlandInternational (more than 300 merchants)electronics and mediamore than 2.7 millionPartnership programme for merchants
Ricardo.chSwitzerlandLocaltoys and hobbymore than 2.3 millionHow to sell on Ricardo
Brack.chSwitzerlandLocal (more than 4700 manufacturers)electronics and mediamore than 1.2 millionBrack.ch for business
Meineinkauf.chSwitzerlandLocal (enables purchase and delivery from German e-shops)electronics and media, furniture and appliances Partnership programme Meineinkauf – sell to Switzerland
Aboutyou.chGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership program About you
Zalando.chGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Fruugo.chUnited KingdomInternational (more than 3 thousand shops)toys and hobby25 million

Pricing

Sell on Fruugo

Temu.comUSAInternationaltoys and hobbymore than 11 millionHow to sell on Temu
Amazon.chUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

Etsy.comUSAInternational (more than million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Liechtenstein

The e-commerce market in Liechtenstein is in a growth phase. Marketplaces are also gradually gaining popularity among customers and e-shops, but their popularity is still not at the same level as in neighbouring countries.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Meineinkauf.chSwitzerlandLocal (enables purchase and delivery from German e-shops)electronics and media, furniture and appliances 

Partnership programme Meineinkauf – sell to Switzerland
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

Poland

The majority of Polish customers shop online through marketplaces. Strong players in the Polish e-commerce market include domestic marketplaces, such as Allegro.pl, which is one of the largest in Europe, in addition to foreign online marketplaces.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Allegro.plPolandInternational (more than 130 thousand sellers)electronics and mediamore than 20 million

Pricing

Allegro for sellers

Ceneo.plPolandLocal (more than 18 thousand online shops)electronics and mediamore than 17 million customers

Pricing

Start selling on Ceneo

Glami.plCzech RepublicInternational (more than 3200 partners)clothing and fashion40 million

Pricing

Add a shop to Glami

Mall.plCzech RepublicInternational (more than 3500 partners)furniture and appliancesmore than 13 million

Pricing

How to sell on Mall

Favi.plCzech RepublicInternational (more than 1600 partners)furniture and appliancesmore than 10 million

Pricing

How cooperation works with Favi

Zalando.plGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Aboutyou.plGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Rewear.hm.comSwedenInternational (more than 70 brands)clothing and fashion

Start selling with H&M Rewear
Amazon.plUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Czech Republic

The popularity of marketplaces has been increasing in the Czech e-commerce market in recent years. Customers here generally have a high level of trust in shopping from e-shops; therefore, compared with other countries, they do not go for online marketplaces as much because they do not trust online stores. However, the wide offer, easy price comparison and user reviews are among the advantages that bring Czechs to marketplaces more and more often.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Glami.czCzech RepublicInternational (more than 3200 partners)clothing and fashion40 million

Pricing

Add a shop to Glami

Biano.czCzech RepublicInternational (more than a thousand partner e-shops)furniture and appliancesmore than 20 millionHow to join Biano
Mall.czCzech RepublicInternational (more than 3500 partners)furniture and appliancesmore than 13 million

Pricing

How to sell on Mall

Favi.czCzech RepublicInternational (more than 1600 partners)furniture and appliancesmore than 10 million

Pricing

How cooperation works with Favi

Alza.czCzech RepublicLocal (more than a thousand collaborators)electronics and mediamore than 5 million

Pricing

About Alza Trade

Heureka.czCzech RepublicLocal (more than two thousand e-shops)toys and hobby4 million

Pricing

Sell on Heureka

Allegro.czPolandInternational (more than 130 thousand sellers)electronics and mediamore than 20 million

Pricing

Allegro for sellers

Kaufland.czGermanyInternational (more than 8 thousand sellers)food and personal care items32 million

Pricing

How to sell on Kaufland Marketplace

Zalando.czGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionModels partnership
Aboutyou.czGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Slovakia

In the dynamically developing environment of the Slovak e-commerce market, online marketplaces have made a major impact in recent years, and they are increasingly popular among customers and e-shops. The predominance of marketplaces on the Slovak market is already evident today, but shopping via e-shops still has its place, which contributes to building brand identities and personalising the shopping experience.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Najnakup.skSlovakiaLocal (more than 10 thousand shops)toys and hobby

Pricing

Register on Najnakup

Pricemania.skSlovakiaLocal (more than 6 thousand e-shops)toys and hobbymore than 300 thousand

Pricing

Add a shop to Pricemania

Factcool.skSlovakiaInternational (more than thousand brands)clothing and fashion

Cooperation with Factcool
Glami.skCzech RepublicInternational (more than 3200 partners)clothing and fashion40 million

Pricing

Add a shop to Glami

Biano.skCzech RepublicInternational (more than thousand partner e-shops)furniture and appliancesmore than 20 millionHow to join Biano
Mall.skCzech RepublicInternational (more than 3500 partners)furniture and appliancesmore than 13 million

Pricing

How to sell on Mall

Favi.skCzech RepublicInternational (more than 1600 partners)furniture and appliancesmore than 10 million

Pricing

How cooperation works with Favi

Heureka.skCzech RepublicLocal (more than two thousand e-shops)toys and hobby4 million

Pricing

Sell on Heureka

Kaufland.skGermanyInternational (more than 8 thousand sellers)food and personal care items32 million

Pricing

How to sell on Kaufland Marketplace

Zalando.skGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Aboutyou.skGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Hungary

Online marketplaces are also an integral part of the Hungarian e-commerce world. Aside from domestic marketplaces, portals from other Central European countries are also gaining noteworthy attention. The popularity of online marketplaces is also growing continuously in Hungary, and their overall dominance in the online market is already evident today.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Árukereső.huHungaryInternational (more than 3500 sellers)electronics and mediamore than 6 million

Partners portal

Contact Árukereső

Vatera.huHungaryLocaltoys and hobby2.7 million

Pricing

About the partnership programme

eMag.huRomaniaInternational (more than 22 thousand shops)electronics and mediamore than 400 thousand

How to sell through eMag

Create an account

Biano.huCzech RepublicInternational (more than a thousand partner e-shops)furniture and appliancesmore than 20 millionHow to join Biano
Glami.huCzech RepublicInternational (more than 3200 partners)clothing and fashion40 million

Pricing

Add a shop to Glami

Favi.huCzech RepublicInternational (more than 1600 partners)furniture and appliancesmore than 10 million

Pricing

How cooperation works with Favi

Mall.huCzech RepublicInternational (more than 3500 partners)furniture and appliancesmore than 13 million

Pricing

How to sell on Mall

Zalando.huGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Aboutyou.huGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

OpiTip: We will be happy to help you connect to new marketplaces; do not hesitate to schedule a call with our specialist in this area, Lukáš Bundzák.

WESTERN EUROPE

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Belgium

We find exclusively foreign platforms in the top five most popular marketplaces in Belgium. Due to the country’s size and multilingual distribution, e-commerce companies from neighbouring European countries are more popular here than Belgian ones. Up to two-thirds of customers overall prefer shopping from foreign sellers, according to surveys.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Vandenborre.beBelgium

Local

(72 shops)

electronics and media

Contact Vanden Borre NV
Bol.beThe Netherlands

Local

(52 thousand partners)

electronics and mediamore than 2.9 millionHow to sell on Bol
Coolblue.beThe Netherlands

Local

(320 e-shops)

electronics and media

Partnership programme Coolblue
Aboutyou.beGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Zalando.beGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Idealo.beGermanyInternational (more than 50 thousand merchants)electronics and media16 million

Pricing

How to sell through Idealo

Rewear.hm.comSwedenInternational (more than 70 brands)clothing and fashion

Start selling with H&M Rewear
Amazon.com.beUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

France 

For French customers, good prices combined with sustainability are important; therefore, they tend to prefer local e-shops and marketplaces. The French e-commerce market is at the same time one of the most attractive in the world, so it is also attractive for foreign online marketplaces and new projects.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Cdiscount.frFranceInternational (more than 13 thousand sellers)electronics and media10 million

Pricing 

How to sell on Cdiscount

Carrefour.frFranceInternational (more than 13 thousand shops)food and personal care itemsmore than 120 millionContact Carrefour
Auchan.frFranceInternational (more than 3 thousand shops)food and personal care itemsmore than 2.5 millionHow to trade on Auchan
Fnac.frFranceInternational (more than 700 e-shops)electronics and media36 millionSell on Fnac
Manomano.frFranceInternational (more than 3600 sellers)toys and hobby7 millionPricing
How to sell on ManoMano
Decathlon.frFrance

International

(more than 1700 shops)

toys and hobby

Sell on Decathlon
Leboncoin.frFranceLocalelectronics and mediamore than 29 millionHow to sell on Leboncoin
Aboutyou.frGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Zalando.frGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionModels partnership
Idealo.frGermanyInternational (more than 50 thousand merchants)electronics and media16 million

Pricing

How to sell through Idealo

Asos.frUnited KingdomInternational (more than 900 businesses)clothing and fashion26 millionContact ASOS
Glami.frCzech RepublicInternational (more than 3200 partners)clothing and fashion40 million

Pricing

Add a shop to Glami

Rakuten.frJapanInternational (56 000 sellers)electronics and media40 million

Pricing

How to sell on Rakuten

Amazon.frUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Luxembourg

European online platforms work well in Luxembourg along with international American marketplaces. Customers are getting ever more used to buying (especially food) through local marketplaces with reliable and fast delivery.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
HappyLocal.luLuxembourgLocalfood and personal care items

How to sell on Happy Local
Luxcaddy.luLuxembourgLocal (more than 10 partners)food and personal care items

Contact Luxcaddy
Cdiscount.comFranceInternational (13 thousand sellers)electronics and media10 million

Pricing 

How to sell on Cdiscount

Auchan.luFranceInternational (3 thousand shops)food and personal care items2.5 millionHow to trade on Auchan
Aboutyou.luGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Zalando.luGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionModels partnership
Otto.deGermanyInternational (more than 7 thousand brands)furniture and appliances11 million

Pricing

Register as a partner

Bol.comThe Netherlands

Local

(52 thousand partners)

electronics and mediamore than 11 millionHow to sell on Bol
Coolblue.nlThe Netherlands

Local

(more than 320 e-shops)

electronics and media

Partnership program
Amazon.luUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

The Netherlands

Dutch customers learned quickly to use the growing network of online marketplaces, which represent a great opportunity to increase sales for both domestic and foreign sellers. Some resistance to the invasion of large foreign marketplaces can be observed among domestic platforms, but overall the market is still dominated by Dutch companies.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Bol.comThe Netherlands

Local

(52 thousand partners)

electronics and mediamore than 11 millionHow to sell on Bol
Coolblue.nlThe Netherlands

Local

(more than 320 e-shops)

electronics and media

Partnership programme
Beslist.nlThe Netherlands

Local

(more than 6 thousand e-shops)

electronics and mediamore than 500 thousandPartnership models
Ah.nlThe Netherlands

Local 

(more than a thousand shops)

food and personal care items

How to sell on Albert Heijn
Vandenborre.beBelgium

Local

(72 shops)

electronics and media

Contact Vanden Borre NV
Aboutyou.nlGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Zalando.nlGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models 
Idealo.nlGermanyInternational (more than 50 thousand merchants)electronics and media16 million

Pricing

How to sell through Idealo

Otto.nlGermanyInternational (more than 7 thousand brands)furniture and appliances11 million

Pricing

Register as a partner

Shopalike.nlGermanyInternational (more than 3500 e-shops)clothing and fashion45 millionPartnership programme
Amazon.nlUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

United Kingdom

The e-commerce market in the area of marketplaces in the United Kingdom is characterised by the strong position of international American online marketplaces. What is interesting is, for example, that in the case of the eBay marketplace, more customers come from Britain than from the USA. Local marketplaces and platforms from Western and Central European countries have also expanded, but sales for them were partly complicated by Brexit.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Asos.comUnited KingdomInternational (more than 900 businesses)clothing and fashion26 millionContact ASOS
Therange.co.ukUnited KingdomLocal (more than 200 shops)furniture and appliances

Sell on The Range
Argos.co.ukUnited Kingdom

Local 

(more than thousand shops)

electronics and media

Partnership programme
Fruugo.co.ukUnited KingdomInternational (more than 3 thousand shops)toys and hobby25 million

Pricing

Sell on Fruugo

NotOnTheHighStreet.comUnited Kingdom

Local

(more than 5 thousand sellers)

clothing and fashion

Sell on NotOnTheHighStreet
Currys.co.ukUnited KingdomInternational (more than 800 shops)electronics and media

How to sell on Currys
Manomano.co.ukFranceInternational (more than 3600 sellers)toys and hobby7 millionPricing
How to sell on ManoMano
Decathlon.co.ukFrance

International

 (more than 1 700 shops)

toys and hobby

Sell on Decathlon
Aboutyou.comGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Zalando.co.ukGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Idealo.ukGermanyInternational (more than 50 thousand merchants)electronics and media16 million

Pricing

How to sell through Idealo

Amazon.co.ukUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

Wayfair.co.ukUSAInternational (more than 80 brands)furniture and appliances20 millionStart selling on Wayfair
AliExpress.comChinaInternational (more than 2 mil. sellers)electronics and media150 millionPricing 
How to sell on AliExpress
Temu.comChinaInternational electronics and media100 millionHow to sell on Temu

Ireland

Marketplaces also have a strong place on the Irish e-commerce market, as ever more customers and companies are using them. The share of purchases via online marketplaces and e-shops is currently balanced in Ireland, which contributes to the creation of a prosperous and innovative e-commerce environment.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Currys.ieUnited KingdomInternational (more than 800 shops)electronics and media

How to sell on Currys
Argos.ieUnited Kingdom

Local 

(more than 1200 shops)

electronics and media

Partnership programme
Aboutyou.ieGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Zalando.ieGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Harveynorman.ieAustraliaInternational (290 shops)electronics and media

Partnership programme
Amazon.co.ukUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress
Temu.comChinaInternational electronics and media100 millionHow to sell on Temu

Spain

Spanish customers quickly fell in love with shopping through marketplaces. According to surveys, the main reasons are the variety of products and brands, the convenience of shopping, and the presence of reviews from other users directly on the platforms. Spaniards are used to ordering goods from domestic and international marketplaces, and the most popular foreign companies are mainly those from France, Germany and the USA.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Elcorteingles.esSpain

International

(more than 1700 operations)

clothing and fashionmore than 3.2 millionPartnership programme
Privalia.comSpainInternational (1500 brands)clothing and fashion74 millionSell on Privalia
Fnac.esFranceInternational (720 e-shops)electronics and media36 millionSell on Fnac
Carrefour.esFranceInternational (more than 13 thousand shops)food and personal care itemsmore than 120 millionContact Carrefour
LeroyMerlin.esFranceInternational (more than thousand brands)furniture and appliances

Partnership programme
Glami.esCzech RepublicInternational (more than 3200 partners)clothing and fashion40 million

Pricing

Add a shop to Glami

Aboutyou.esGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Zalando.esGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Idealo.esGermanyInternational (more than 50 thousand merchants)electronics and media16 million

Pricing

How to sell through Idealo

Asos.esUnited KingdomInternational (more than 900 businesses)clothing and fashion26 millionContact ASOS
Amazon.esUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Portugal

Online marketplaces are key players in the e-commerce market in Portugal as well. Although the number of online shoppers here is still below the European average, it is gradually increasing. Aside from domestic platforms, various online marketplaces from Western and Central European countries also operate well here.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Worten.ptPortugalLocal (more than 200 shops)electronics and media

Info about the marketplace

Sell on Worten

Kuantokusta.ptPortugalLocal (more than 1300 shops)electronics and mediamore than 3 million

Pricing

Cooperation with Kuantokusta

Fnac.ptFranceInternational (720 e-shops)electronics and media36 millionSell on Fnac
Elcorteingles.ptSpain

International

(more than 1700 operations)

clothing and fashionmore than 3.2 millionPartnership programme
Aboutyou.ptGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Zalando.ptGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Farfetch.ptUnited KingdomInternational (more than 1400 brands)clothing and fashion3.9 millionBusiness solutions
Amazon.ptUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

SOUTHERN EUROPE

Back to the top

Italy

International players have a strong influence on the Italian e-commerce market, but we can also find several domestic platforms with a foreign reach. Overall, it can be said that shopping through marketplaces dominate in Italy compared to through e-shops, as local customers like to choose from the widest possible range of products. 

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
ePrice.itItalyLocal (more than 5 thousand sellers)electronics and media

Pricing

Sell with ePrice

Subito.itItalyLocaltoys and hobby11 millionHow to cooperate with Subito
IBS.itItalyLocaltoys and hobbymore than 3 millionSell on IBS
Manomano.itFranceInternational (more than 3600 sellers)toys and hobby7 millionPricing
How to sell on ManoMano
Privalia.itSpainInternational (1500 brands)clothing and fashion74 millionSell on Privalia
Asos.itUnited KingdomInternational (more than 900 businesses)clothing and fashion26 millionContact ASOS
Favi.itCzech RepublicInternational (more than 1600 partners)furniture and appliancesmore than 10 million

Pricing

How cooperation works with Favi

Zalando.itGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Aboutyou.itGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Amazon.itUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Croatia

In the developing Croatian e-commerce environment marketplaces are gaining popularity among sellers and customers. Platforms that enable customers to compare the prices of goods in individual stores are particularly popular, as Croatians are extremely sensitive to prices.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Jeftinije.hrCroatiaLocal (more than 350 e-shops)toys and hobbymore than 1.3 millionRegister your e-shop on Jeftinije
Njuskalo.hrCroatiaLocaltoys and hobbymore than 16 millionHow to register on Njuskalo
Hr.A1.mdMoldovaInternationaltoys and hobby

How to sell on A1
Shopmania.hrRomaniaInternationalelectronics and mediamore than a millionRegister on Shopmania
Glami.hrCzech RepublicInternational (more than 3200 partners)clothing and fashion40 million

Pricing

Add a shop to Glami

Favi.hrCzech RepublicInternational (more than 1600 partners)furniture and appliancesmore than 10 million

Pricing

How cooperation works with Favi

Zalando.hrGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Aboutyou.hrGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership program About you
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Bosnia and Herzegovina

The e-commerce market in Bosnia and Herzegovina has thus far used online marketplaces very carefully, but their popularity is expected to grow in the near future. Bosnian customers today can already buy from several large international platforms, but several local marketplaces are also available.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Olx.baBosnia and HerzegovinaInternational (part of the Norwegian OLX Group)electronics and mediamore than 3 millionHow to advertise on Olx
Idealno.baBosnia and HerzegovinaLocal (more than 90 e-shops)toys and hobbymore than 50 thousandRegister your e-shop on Idealno
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Serbia

Large foreign marketplaces are a clear favourite among Serbian customers, as Serbs order a variety of goods most often from online marketplaces from the USA and China. Local platforms, which are being used by more and more Serbian e-shops to sell products, are also slowly gaining recognition.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Idealno.rsSerbiaLocal (more than 240 e-shops)toys and hobbymore than 300 thousandRegister your e-shop on Idealno
Kupujemprodajem.comSerbiaLocal (17 thousand businesses)toys and hobbymore than 700 thousand

Pricing

How to advertise with KP

Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Macedonia

Online marketplaces have a weak position in the slowly developing e-commerce market in Macedonia, but their popularity is slowly growing. International platforms with a wide offer are clearly at the forefront, as there are still only a few local marketplaces.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Grouper.mkMacedoniaLocal (more than 3 thousand partners)toys and hobbymore than 200 thousandBecome a Grouper partner 
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Albania

Marketplaces are so far only gaining ground very slowly In the small, developing Albanian e-commerce environment. Aside from established international online platforms, you can also come across a local marketplace with partners all over Albania and Kosovo.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Balkmall.comAlbaniaLocal (operates in Albania and Kosovo)electronics and media

How to sell on Balkmall
Tradeboss.comRomaniaLocal (more than 600 thousand members)toys and hobbymore than a millionHow to cooperate with Tradeboss
eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Greece

Online marketplaces today are an integral part of the e-commerce market in Greece, and they are very popular among customers and sellers. Aside from local marketplaces, international companies, particularly those from Central Europe and the USA, have a strong position in Greece.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Public.grGreeceLocal (more than 60 shops)electronics and mediamore than 100 thousandContact Public
Skroutz.grGreeceLocalelectronics and mediamore than 20 thousand

Pricing

Start selling with Skroutz

MadeInGreece.grGreeceLocalclothing and fashion

Add your shop to MadeInGreece
Bestprice.grGreeceLocal (more than 3 700 shops)electronics and mediamore than 3,5 millionJoin Bestprice
Glami.grCzech RepublicInternational (more than 3200 partners)clothing and fashion40 million

Pricing

Add a shop to Glami

Aboutyou.grGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

Etsy.comUSAInternational (more than a million sellers)furniture and appliances96 million

Pricing

How to sell on Etsy

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

EASTERN EUROPE

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Romania

Marketplaces are popular platforms on the Romanian e-commerce market, too, and are used more and more by sellers and customers. Along with the large foreign online markets, local marketplaces that were founded and are based in Romania are also highly popular.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Compari.roRomaniaInternational (more than 3500 sellers)electronics and mediamore than 6 million

Partners portal

Contact Compari

Shopmania.roRomaniaInternationalelectronics and mediamore than a millionRegister on Shopmania
eMag.roRomaniaInternational (more than 22 thousand shops)electronics and mediamore than 400 thousand

How to sell through eMag

Create an account

Okazii.roRomaniaLocal (more than 2 thousand shops)toys and hobby3 millionHow to sell on Okazii
Tradeboss.comRomaniaLocal (more than 600 thousand members)toys and hobbymore than a millionHow to cooperate with Tradeboss
Cel.roRomaniaLocal (1800 partners)electronics and mediamore than 700 thousandJoin Cel
Biano.roCzech RepublicInternational (more than thousand partner e-shops)furniture and appliancesmore than 20 millionHow to join Biano
Glami.roCzech RepublicInternational (more than 3200 partners)clothing and fashion40 million

Pricing

Add a shop to Glami

Favi.roCzech RepublicInternational (more than 1600 partners)furniture and appliancesmore than 10 million

Pricing

How cooperation works with Favi

Fruugo.roUnited KingdomInternational (more than 3 thousand shops)toys and hobby25 million

Pricing

Sell on Fruugo

Zalando.roGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Aboutyou.roGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Bulgaria

Bulgarian consumers, too, have become accustomed to versatile and convenient shopping experiences offered by marketplaces. Online marketplaces from Central and Southern Europe in particular have a significant position on the Bulgarian market, with popular American platforms also being popular.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Pazaruvaj.comBulgariaInternational (more than 3500 sellers)electronics and mediamore than 6 million

Partners portal

Contact Parazuvaj

eMag.bgRomaniaInternational (more than 22 thousand shops)electronics and mediamore than 400 thousand

How to sell through eMag

Create an account

Mimovrste.comSloveniaInternational (more than 500 partners)toys and hobby18 millionHow the partnership operates
Glami.bgCzech RepublicInternational (more than 3200 partners)clothing and fashion40 million

Pricing

Add a shop to Glami

Zalando.comGermanyInternational (more than 7 thousand brands)clothing and fashion31 millionPartnership models
Aboutyou.bgGermanyInternational (more than 3800 brands)clothing and fashion30 millionPartnership programme About you
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Belarus

Belarusian customers are also beginning to discover the convenience of shopping through online marketplaces. Through international marketplaces, Belarusians have the opportunity to order goods from all over the world, but local platforms with nationally focused sales are the most popular.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
Deal.byBelarusLocal (more than 6 thousand companies)toys and hobby

Pricing

How to start selling on Deal

Shop.byBelarusLocal (more than a thousand e-shops)electronics and media18 millionHow to sell through Shop
Tomas.byBelarusLocal (400 e-shops)toys and hobbymore than 2 million

Pricing

How to cooperate with the portal Tomas

1k.byBelarusLocalelectronics and media

Pricing

Information for sellers

Pulscen.byBelarusLocal (more than 23 thousand companies)building materials, consumer goodsmore than 6 million

Pricing

On cooperation with Price Pulse

Dom.byBelarusLocal (more than thousand companies)building materials, consumer goodsmore than 2 millionMore information about cooperation with Dom
Wildberries.byRussiaInternationalclothing and fashion20 millionOn cooperation with Wildberries
AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Moldova

Online marketplaces are also gradually gaining their place within the small, developing e-commerce market in Moldova. Although there are several international marketplaces available here, they are not yet as widespread and popular as in neighbouring countries. Local online marketplaces with a wide and broad range of various products have a stronger position.

MarketplaceHeadquartersCategory (number of sellers)Key segmentNumber of active customersMore information
A1.mdMoldovaInternationaltoys and hobby

How to sell on A1
999.mdMoldovaLocal (more than 90 thousand advertisers)electronics and media700 thousand

Pricing

Join 999

Makler.mdMoldovaLocal (more than 20 thousand advertisers)toys and hobby

Contact Makler
Bomba.mdMoldovaLocalelectronics and mediamore than 300 thousandHow to sell on Bomba
Prom.mdMoldovaLocal (more than 2 thousand companies)toys and hobby

How to sell on Prom
Amazon.comUSAInternational (more than 600 e-shops)electronics and media310 million

Pricing

How to sell on Amazon

eBay.comUSAInternational (more than 880 thousand sellers)toys and hobby135 million

Pricing

How to start selling on eBay

AliExpress.comChinaInternational (more than 2 million sellers)electronics and media150 millionPricing 
How to sell on AliExpress

Sales through marketplaces? We will be happy to advise you

Selling products with the help of marketplaces can represent a flexible business opportunity with relatively low initial costs, but it also comes with many risks. Are you considering exporting or planning to upload your products to some of the largest European marketplaces? We will be happy to help you with this. Don’t hesitate to schedule a meeting with one of our consultants (here with us Lukáš Bundzák specialises mainly in cooperation with marketplaces).

Sources:

1 Ecommerce Germany: 12 leading marketplaces in Europe

2 Web FX: What Is an Online Marketplace? Learn Everything You Need to Know

3 Razorpay: The Pros and Cons of Selling on Online Marketplaces

4 Boardfy: 5 pros and cons of selling on a marketplace

5 Nethansa: A brief guide to selling on Kaufland.de

6 ChannelX: Complete guide to selling on Kaufland.de

7 Zalando: Zalando at a glance

8 Zalando: Zalando on track with 2025 growth plan fueled by strong customer growth in 2021

9 Woosa: How to sell on Zalando? Europe’s leading brand’s Marketplace

10 Zalando: Get to know: Zalando's Partner Program

11 Statista: Most popular online shops in the UK as of June 2023

12 Pixel Phant: How to Sell on ASOS Marketplace To Build Your Fashion Brand?

13 Business of Apps: ASOS Revenue and Usage Statistics (2023)

14 Sales Layer: How to Sell on ASOS Marketplace

15 Effect Connect: Everything you need to know about the marketplace Fruugo

16 Data Feed Watch: How to Start Selling on Fruugo - All You Need to Know

17 Direct Commerce: Fruugo featured in Financial Times ranking of 1000 fastest-growing european companies

18 Ecommerce Germany: Allegro – all you need to know about the best Polish online marketplace

19 Allegro: Annual Report 2022

20 Flex Logistik Germany: What are pros and cons of selling on Allegro?

21 Brandsom: Selling on Otto – explanation, tips en tricks

22 Otto: Otto’s sales increase by 13%

23 Data Feed Watch: Selling on Bol.com: All You Need to Know to Get Started

24 Ecommerce News: Bol.com: 27% more sales revenue in 2021

25 Groupe Casino: 2022 Full Year Results

26 CED Commerce: Rule eCommerce in France by Learning How to sell on Cdiscount Marketplace

27 Flex Logistik Germany: What are pros and cons of selling on C’discount?

28 CED Commerce: Step-by-Step Seller’s Guide to Start Selling on ManoMano Marketplace – With CedCommerce

29 Sacra: ManoMano

30 CED Commerce: Learn How to sell on ManoMano Marketplace? A rising marketplace in eCommerce in France

31 Outvio: What is ManoMano? Pros and cons for sellers

32 Statista: Brand value of eMAG in Romania from 2019 to 2022

33 Vezuve: Export to Romania with EMAG

34 Expando: Selling on eMag

35 CED Commerce: Top European Marketplaces to Maximize Your Sales

36 Lengow: Overview of the Fragmentation of the Top Marketplaces in Europe

37 Similarweb: Most visited marketplaces websites in Norway

38 Scandinavia Life: Online marketplaces for people in Denmark

39 Appscrip: 5 Go To Online Marketplaces In Sweden

40 Glopal: Selling online in Finland

41 Venipak: Top Marketplaces in Lithuania, Latvia, and Estonia: Finding the Right Platform for Your Business

42 F6S: 10 Top Marketplaces Startups and Companies in Estonia

43 Getbyrd: Top 10 online marketplaces in Germany

44 Similarweb: Most visited marketplaces websites in Austria

45 Appscrip: Top 5 Online Marketplaces In Switzerland

46 Ondemand International: Exploring the Top Marketplaces in Poland: 5 Tips to Choose the Best Platforms

47 Mediaguru: Marketplaces se v Česku etablují, očekávat lze i další hráče

48 Similarweb: Most visited marketplaces websites in Slovakia

49 Similarweb: Most visited marketplaces websites in Hungary

50 Statista: Most popular online marketplaces in Belgium in April 2023, based on share of visits

51 Getbyrd: Top 10 online marketplaces in France

52 Luxtoday: Which marketplaces work in Luxembourg

53 E-tailize: Top 30 marketplaces in the Netherlands

54 Getbyrd: The Top 7 online marketplaces in the UK 2023

55 USA Business: Online selling platforms & marketplaces in Ireland

56 Getbyrd: Top 5 online marketplaces in Spain in 2023

57 Similarweb: Most visited marketplaces websites in Portugal

58 Getbyrd: Marketplaces in Italy

59 Gopal: Selling online in Slovenia

60 Gopal: Selling online in Bosnia & Herzegovina

61 Similarweb: Most visited marketplaces websites in Serbia

62 F6S: 9 Top E-commerce Startups and Companies in Albania

63 Similarweb: Most visited marketplaces websites in Greece

64 Similarweb: Most visited marketplaces websites in Romania

65 Similarweb: Most visited marketplaces websites in Bulgaria

66 USA Business: Online selling platforms & marketplaces in Belarus

67 USA Business: Online selling platforms & marketplaces in Moldova

Are you ready for rocket growth?

Contact us

Book a call

Choose person:

Matej Karaba

Long-term Impact & Business Consultant

Martin Matuška

E-commerce & Business Consultant

Michal Lubelec

Consultant for E-commerce Analytics and Measurement

Marek Ďuračka

Social Media Consultant

  • Matej Karaba

    Long-term Impact & Business Consultant

  • Martin Matuška

    E-commerce & Business Consultant

  • Michal Lubelec

    Consultant for E-commerce Analytics and Measurement

  • Marek Ďuračka

    Social Media Consultant

Matej is Long-term Impact & Business Consultant and will help you with:

  • Coverage of the marketing mix potential
  • Long-term sustainability
  • Development of a business strategy
  • Creativity in technology
  • Managing IT projects
  • UX/UI and SEO

Martin is E-commerce & Business Consultant and will help you with:

  • setting up a marketing strategy
  • by building an internal marketing team
  • business strategy in e-commerce
  • data analytics
  • defining the right KPIs for your project

Michal is Consultant for E-commerce Analytics and Measurement and will help you with:

  • data and analytics settings
  • bidding and budget planning
  • campaign automation

Marek is Social Media Consultant will help you with:

  • Facebook
  • Instagram
  • ROI Hunter