Germans are the most complicated customers in the world according to many experts. Compared with other European countries, however, Germany can boast an above-average number of online customers. This country can be a challenge for exporting; therefore, the article presents all the important information you need to know before exporting there, from the biggest players in the German market through payment gateways to the country’s e-commerce trend.

Up to 20% of customers may abandon their shopping cart if they do not find their favourite payment method among the payment options. Incorrectly selected or missing payment gateways can cause mistrust and doubts among customers, which is why we interviewed Jarmila Popaďáková – Payment Specialist at Muziker – who disclosed to us which payment gateways you should focus on and what to watch out for if you’re planning to expand.

A focus on ecological solutions, shopping especially via smartphones and the strong standing of international e-commerce companies. Austria is one of the main consumer markets in Europe, with a high standard of living and high purchasing power and a population that likes to order mainly from abroad. Are you planning to export to this progressive, ecologically minded country in Central Europe? In the next edition of our magazine, we focus on Austria.