For more than six years he has been focused on performance marketing, particularly for medium and large e-commerce players with an annual turnover of 1 to 50 million € in Slovakia and Central Europe.

For several years, he led a team of PPC specialists, for whom he also provided training in PPC and web analytics.

During his career, he has helped more than 30 clients set up and optimise performance campaigns. His strength is the automation of campaigns through scripts and automation tools, such as PPC Bee, Blue Winston, or Optmyzr.