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Michal Lubelec

E-commerce Performance & Strategy Consultant

Michal Lubelec has several years of experience in performance marketing and campaign automation for large e-commerce players.

Michal Lubelec

Experience

Michal has been working with leading e-commerce players in Slovakia and Central Europe, with turnovers ranging from 1 to 50 million euros, for over 6 years. His expertise spans key areas such as accurate measurement, channel and product analysis, and strategic performance marketing setup.

He spent several years leading a team of specialists dedicated to setting up and optimizing performance campaigns. In addition, he provided training in PPC and web analytics. Throughout his career, Michal has assisted more than 30 clients in setting up and optimizing their performance campaigns.

His strengths are rooted in performance marketing and the automation of campaigns through scripts and analytical tools.

Specialisation

Settings measurement and web analytics
Settings measurement and web analytics
Strategy for performance campaigns
Strategy for performance campaigns
Planning budgets and bidding
Planning budgets and bidding
Design and optimisation for product and other feeds
Design and optimisation for product and other feeds
Campaign automation
Campaign automation

Want to work with Michal?

Get expert advice and strategic insights that will accelerate the growth of your e-commerce business.