TEMU has turned e-commerce upside down — cheap, fast, and aggressive, leaving smaller players struggling to keep up. But there’s a big difference between a marketplace and a brand: Temu sells cheap, but you can sell trust, service, and a story customers will remember. Dumping prices and endless offers are the new reality — but instead of panicking, now is the time to adapt and turn this change to your advantage.

Gift wrapping is a small detail that can both delight customers and boost sales. When communicated effectively in your online store, shoppers will be happy to use it, whether for birthdays, Christmas, or simply to make someone’s day. In this article, we’ll explore why offering gift wrapping is worth it and how to present it in a way that makes it a natural part of the shopping experience.

Optimized search on an e-shop can significantly simplify the customer journey to a product – and increase your conversions. Yet, 41% of e-shops struggle with unintuitive search, unnecessarily slowing down the buying process. Many stores underestimate its importance and lose customers before they even find the product. Let’s explore how to optimize e-shop search so that it is fast, accurate, and truly effective.

Abandoned shopping carts still represent one of the biggest challenges in e-commerce. In 2025, more than 70% of potential online purchases were left unfinished after adding products to the cart. As e-commerce consultants, we know how important it is to deal with the problem of abandoned shopping carts. In this article, we offer you practical tips on how to increase both your conversion rate and turnover.

Emailing is an effective tool whose power is still often underestimated. It is the most personal marketing channel; it is also a topic that we often focus on in our OpiStarter workshops. Below, we’ll present you with few situations based on practical examples that we most often encounter. Think about whether you, too, make these mistakes in your newsletters.

In the world of business, expansion is a key step for growth. Many e-shop owners fear expansion, particularly the risk of burning out their investment. In this blog, we delve into the topic of expansion in depth with our consultant, Matej Karaba. Why is expansion important in business? What strategic steps form the basis for successful expansion, and what pitfalls should be avoided?

If you wish to move forward and grow, a long-term reliance on classic reselling is not really worth it. The development of your own product is one of the key strategies for getting ahead of the competition, as it gives companies more control over quality, pricing and innovation while strengthening the brand and building customer loyalty. But how do you start the development of your own product?

Less than a year from now, the European Accessibility Act (Directive 2019/882) will come into force. The date from which all new online projects and products must meet the requirements arising from the EAA is 28 June 2025. Thanks to this law, the lives of more than 87 million people will be made easier. If, however, you do not meet the requirements, you will have considerable problems with the relevant authorities. So, what is going to change and who will this change affect?

A product page is often the place where potential customers first come across your product and brand. Fast-loading, relevant content or simple navigation: all of this contributes to customer confidence in the product and the brand that offers it. Take a look at the key elements that create the basis of an ideal product page from a UX point of view.

Is expanding into the Ukrainian market a good idea? Though it may not seem so at first glance, this country should not be dismissed out of hand. The growing economic potential, rising interest in online shopping and lower entry costs may mean an ideal opportunity for your business. On the other hand, the country also involves certain challenges. In this article, we’ll present you with the key pros and cons of expanding into the Ukrainian market, so you know exactly what to expect there.