In today’s online environment, UX has long been about more than just pretty graphics. A functionally designed website directly impacts conversions, builds trust, and increases sales. Research confirms that up to 74% of companies view UX as a key factor in purchasing decisions.

Payment method selection is the final step before completing a purchase and, simultaneously, the moment when an e-shop can most easily lose a customer. Research from the Baymard Institute shows that even small UX details during the payment selection process can significantly impact order completion rates. What payment options should an e-shop offer, how should they be correctly displayed, and why is it important to adapt the button text based on the chosen payment method? We looked at the most important findings from their research.

The United States of America is home to the largest e-commerce market in the world, which continues to grow dynamically in 2026. Online sales are becoming an integral part of Americans’ daily lives, with mobile shopping, personalized offers, and seasonal events such as Black Friday and Cyber Monday significantly influencing consumer behavior.

In 2026, international trade is entering a new phase, bringing significant changes to customs duties and import fees. Companies and e-shops today face higher costs when importing from countries such as China, Canada, or Mexico, which significantly affects product prices and profitability. To avoid these costs, businesses are turning to various strategies - from requesting exemptions and deferrals, through “tariff engineering” (modifying products to fall under less burdensome customs codes), to relocating production to countries not affected by the new regulations.

TEMU has turned e-commerce upside down — cheap, fast, and aggressive, leaving smaller players struggling to keep up. But there’s a big difference between a marketplace and a brand: Temu sells cheap, but you can sell trust, service, and a story customers will remember. Dumping prices and endless offers are the new reality — but instead of panicking, now is the time to adapt and turn this change to your advantage.

Gift wrapping is a small detail that can both delight customers and boost sales. When communicated effectively in your online store, shoppers will be happy to use it, whether for birthdays, Christmas, or simply to make someone’s day. In this article, we’ll explore why offering gift wrapping is worth it and how to present it in a way that makes it a natural part of the shopping experience.

Optimized search on an e-shop can significantly simplify the customer journey to a product – and increase your conversions. Yet, 41% of e-shops struggle with unintuitive search, unnecessarily slowing down the buying process. Many stores underestimate its importance and lose customers before they even find the product. Let’s explore how to optimize e-shop search so that it is fast, accurate, and truly effective.

Abandoned shopping carts still represent one of the biggest challenges in e-commerce. In 2025, more than 70% of potential online purchases were left unfinished after adding products to the cart. As e-commerce consultants, we know how important it is to deal with the problem of abandoned shopping carts. In this article, we offer you practical tips on how to increase both your conversion rate and turnover.

Emailing is an effective tool whose power is still often underestimated. It is the most personal marketing channel; it is also a topic that we often focus on in our OpiStarter workshops. Below, we’ll present you with few situations based on practical examples that we most often encounter. Think about whether you, too, make these mistakes in your newsletters.

In the world of business, expansion is a key step for growth. Many e-shop owners fear expansion, particularly the risk of burning out their investment. In this blog, we delve into the topic of expansion in depth with our consultant, Matej Karaba. Why is expansion important in business? What strategic steps form the basis for successful expansion, and what pitfalls should be avoided?