In the world of business, expansion is a key step for growth. Many e-shop owners fear expansion, particularly the risk of burning out their investment. In this blog, we delve into the topic of expansion in depth with our consultant, Matej Karaba. Why is expansion important in business? What strategic steps form the basis for successful expansion, and what pitfalls should be avoided?

If you wish to move forward and grow, a long-term reliance on classic reselling is not really worth it. The development of your own product is one of the key strategies for getting ahead of the competition, as it gives companies more control over quality, pricing and innovation while strengthening the brand and building customer loyalty. But how do you start the development of your own product?

Less than a year from now, the European Accessibility Act (Directive 2019/882) will come into force. The date from which all new online projects and products must meet the requirements arising from the EAA is 28 June 2025. Thanks to this law, the lives of more than 87 million people will be made easier. If, however, you do not meet the requirements, you will have considerable problems with the relevant authorities. So, what is going to change and who will this change affect?

A product page is often the place where potential customers first come across your product and brand. Fast-loading, relevant content or simple navigation: all of this contributes to customer confidence in the product and the brand that offers it. Take a look at the key elements that create the basis of an ideal product page from a UX point of view.

Link building is not only about the number of links that point to your website. It is primarily about their quality and relevance. And despite the fact that many people undervalue link building, our SEO & Link Building Consultant, Lukáš Bundzák, and took a look at why pushing it to the sidelines as part of an SEO strategy is not a good idea. Learn more about how to approach your link building strategy so that it can start to deliver results.

User Experience (UX) has long been nothing new. If a customer feels comfortable on your website, you’re not only selling your product; you’re also building a sense of satisfaction and trust in your brand. Nowadays, however, UX is gradually being intertwined with other branches of online marketing, such as SEO. Our consultant, Janka Polláková, told us how she approaches in-depth UX analyses and which errors she comes across most often on websites.

Fifty countries, almost thirty different currencies and two hundred languages – this is how Europe can be summed up simply in numbers. Europe offers hundreds of marketplaces, making navigation among them challenging. This is exactly what our extensive blog will help with, as we shed light on the most important European marketplaces available. We also bring an overview of the most popular online marketplaces in individual European countries.

Germans are the most complicated customers in the world according to many experts. Compared with other European countries, however, Germany can boast an above-average number of online customers. This country can be a challenge for exporting; therefore, the article presents all the important information you need to know before exporting there, from the biggest players in the German market through payment gateways to the country’s e-commerce trend.

Up to 20% of customers may abandon their shopping cart if they do not find their favourite payment method among the payment options. Incorrectly selected or missing payment gateways can cause mistrust and doubts among customers, which is why we interviewed Jarmila Popaďáková – Payment Specialist at Muziker – who disclosed to us which payment gateways you should focus on and what to watch out for if you’re planning to expand.

A focus on ecological solutions, shopping especially via smartphones and the strong standing of international e-commerce companies. Austria is one of the main consumer markets in Europe, with a high standard of living and high purchasing power and a population that likes to order mainly from abroad. Are you planning to export to this progressive, ecologically minded country in Central Europe? In the next edition of our magazine, we focus on Austria.