E-commerce Growth Insights
Expert insights, proven strategies and practical tips to help you profitably scale your e-commerce business.
Development of your own product as a key to competitiveness in e-commerce
If you wish to move forward and grow, a long-term reliance on classic reselling is not really worth it. The development of your own product is one of the key strategies for getting ahead of the competition, as it gives companies more control over quality, pricing and innovation while strengthening the brand and building customer loyalty. But how do you start the development of your own product?
Big changes in e-commerce: The Web Accessibility Directive will come into force in less than a year
Less than a year from now, the European Accessibility Act (Directive 2019/882) will come into force. The date from which all new online projects and products must meet the requirements arising from the EAA is 28 June 2025. Thanks to this law, the lives of more than 87 million people will be made easier. If, however, you do not meet the requirements, you will have considerable problems with the relevant authorities. So, what is going to change and who will this change affect?
Product page: The place that convinces you to buy
A product page is often the place where potential customers first come across your product and brand. Fast-loading, relevant content or simple navigation: all of this contributes to customer confidence in the product and the brand that offers it. Take a look at the key elements that create the basis of an ideal product page from a UX point of view.
Why Expand to Ukraine: Opportunities and Challenges for E-Commerce
Is expanding into the Ukrainian market a good idea? Though it may not seem so at first glance, this country should not be dismissed out of hand. The growing economic potential, rising interest in online shopping and lower entry costs may mean an ideal opportunity for your business. On the other hand, the country also involves certain challenges. In this article, we’ll present you with the key pros and cons of expanding into the Ukrainian market, so you know exactly what to expect there.
A link building strategy for e-commerce: How to get beneficial backlinks?
Link building is not only about the number of links that point to your website. It is primarily about their quality and relevance. And despite the fact that many people undervalue link building, our SEO & Link Building Consultant, Lukáš Bundzák, and took a look at why pushing it to the sidelines as part of an SEO strategy is not a good idea. Learn more about how to approach your link building strategy so that it can start to deliver results.
The little things in a UX design that build loyalty in your customers
User Experience (UX) has long been nothing new. If a customer feels comfortable on your website, you’re not only selling your product; you’re also building a sense of satisfaction and trust in your brand. Nowadays, however, UX is gradually being intertwined with other branches of online marketing, such as SEO. Our consultant, Janka Polláková, told us how she approaches in-depth UX analyses and which errors she comes across most often on websites.
A broad overview of European marketplaces
Fifty countries, almost thirty different currencies and two hundred languages – this is how Europe can be summed up simply in numbers. Europe offers hundreds of marketplaces, making navigation among them challenging. This is exactly what our extensive blog will help with, as we shed light on the most important European marketplaces available. We also bring an overview of the most popular online marketplaces in individual European countries.
E-commerce Export magazine: Germany
Germans are the most complicated customers in the world according to many experts. Compared with other European countries, however, Germany can boast an above-average number of online customers. This country can be a challenge for exporting; therefore, the article presents all the important information you need to know before exporting there, from the biggest players in the German market through payment gateways to the country’s e-commerce trend.
Payment gateways in Slovakia and abroad: A comparison of the best options
Up to 20% of customers may abandon their shopping cart if they do not find their favourite payment method among the payment options. Incorrectly selected or missing payment gateways can cause mistrust and doubts among customers, which is why we interviewed Jarmila Popaďáková – Payment Specialist at Muziker – who disclosed to us which payment gateways you should focus on and what to watch out for if you’re planning to expand.
