E-commerce Growth Insights
Expert insights, proven strategies and practical tips to help you profitably scale your e-commerce business.
Development of your own product as a key to competitiveness in e-commerce
If you wish to move forward and grow, a long-term reliance on classic reselling is not really worth it. The development of your own product is one of the key strategies for getting ahead of the competition, as it gives companies more control over quality, pricing and innovation while strengthening the brand and building customer loyalty. But how do you start the development of your own product?
Product page: The place that convinces you to buy
A product page is often the place where potential customers first come across your product and brand. Fast-loading, relevant content or simple navigation: all of this contributes to customer confidence in the product and the brand that offers it. Take a look at the key elements that create the basis of an ideal product page from a UX point of view.
A link building strategy for e-commerce: How to get beneficial backlinks?
Link building is not only about the number of links that point to your website. It is primarily about their quality and relevance. And despite the fact that many people undervalue link building, our SEO & Link Building Consultant, Lukáš Bundzák, and took a look at why pushing it to the sidelines as part of an SEO strategy is not a good idea. Learn more about how to approach your link building strategy so that it can start to deliver results.
The little things in a UX design that build loyalty in your customers
User Experience (UX) has long been nothing new. If a customer feels comfortable on your website, you’re not only selling your product; you’re also building a sense of satisfaction and trust in your brand. Nowadays, however, UX is gradually being intertwined with other branches of online marketing, such as SEO. Our consultant, Janka Polláková, told us how she approaches in-depth UX analyses and which errors she comes across most often on websites.
A broad overview of European marketplaces
Fifty countries, almost thirty different currencies and two hundred languages – this is how Europe can be summed up simply in numbers. Europe offers hundreds of marketplaces, making navigation among them challenging. This is exactly what our extensive blog will help with, as we shed light on the most important European marketplaces available. We also bring an overview of the most popular online marketplaces in individual European countries.
Payment gateways in Slovakia and abroad: A comparison of the best options
Up to 20% of customers may abandon their shopping cart if they do not find their favourite payment method among the payment options. Incorrectly selected or missing payment gateways can cause mistrust and doubts among customers, which is why we interviewed Jarmila Popaďáková – Payment Specialist at Muziker – who disclosed to us which payment gateways you should focus on and what to watch out for if you’re planning to expand.
Get ready for Black Friday 2022 and make the most of it
The last Friday of November, also known as Black Friday, awaits us. This year it falls on 25th November. Black Friday has been gaining popularity in recent years and is an increasingly anticipated event not only in the B2C segment, but also in e-commerce. Don't waste time and prepare properly.
The Influence of Brand on Performance Marketing
This article came about in order to present evidence on why brand-building is very important for every brand.
Detailed Instructions on How to Become a Successful Seller on Amazon
Are you hoping to move your product to the largest sales platform in Western Europe? Show your product to a mass audience and get as much as you can using Amazon. Find out how to break through on this ever-growing portal, whose annual European turnover is nearing 50 billion euros.
