Link building is not only about the number of links that point to your website. It is primarily about their quality and relevance. And despite the fact that many people undervalue link building, our SEO & Link Building Consultant, Lukáš Bundzák, and took a look at why pushing it to the sidelines as part of an SEO strategy is not a good idea. Learn more about how to approach your link building strategy so that it can start to deliver results.

User Experience (UX) has long been nothing new. If a customer feels comfortable on your website, you’re not only selling your product; you’re also building a sense of satisfaction and trust in your brand. Nowadays, however, UX is gradually being intertwined with other branches of online marketing, such as SEO. Our consultant, Janka Polláková, told us how she approaches in-depth UX analyses and which errors she comes across most often on websites.

Fifty countries, almost thirty different currencies and two hundred languages – this is how Europe can be summed up simply in numbers. Europe offers hundreds of marketplaces, making navigation among them challenging. This is exactly what our extensive blog will help with, as we shed light on the most important European marketplaces available. We also bring an overview of the most popular online marketplaces in individual European countries.

Up to 20% of customers may abandon their shopping cart if they do not find their favourite payment method among the payment options. Incorrectly selected or missing payment gateways can cause mistrust and doubts among customers, which is why we interviewed Jarmila Popaďáková – Payment Specialist at Muziker – who disclosed to us which payment gateways you should focus on and what to watch out for if you’re planning to expand.

The last Friday of November, also known as Black Friday, awaits us. This year it falls on 25th November. Black Friday has been gaining popularity in recent years and is an increasingly anticipated event not only in the B2C segment, but also in e-commerce. Don't waste time and prepare properly.

This article came about in order to present evidence on why brand-building is very important for every brand.

Are you hoping to move your product to the largest sales platform in Western Europe? Show your product to a mass audience and get as much as you can using Amazon. Find out how to break through on this ever-growing portal, whose annual European turnover is nearing 50 billion euros.

Have you heard of him? With the growing popularity of social networks, the popularity of influencer marketing also grows. In fact, a customer is up to 71% more likely to buy your product if it has been recommended to them on social media. Even though at first glance this may seem to be an attractive method of advertising, working with influencers is not always the easiest approach. Therefore, before you decide on it, read how it all works and what to keep an eye out for. You’ll find everything you need in our blog.

To achieve a return on investment in an e-commerce project, it is necessary to monitor the Key Performance Indicators (KPI). These will tell us if the investment is paying off and what potentially needs to be done to improve the situation. We looked at how to become familiar with a number of indicators and how to get a picture of the real state of the company.