The last Friday of November, also known as Black Friday, awaits us. This year it falls on 25th November. Black Friday has been gaining popularity in recent years and is an increasingly anticipated event not only in the B2C segment, but also in e-commerce. Don't waste time and prepare properly.

This article came about in order to present evidence on why brand-building is very important for every brand.

Are you hoping to move your product to the largest sales platform in Western Europe? Show your product to a mass audience and get as much as you can using Amazon. Find out how to break through on this ever-growing portal, whose annual European turnover is nearing 50 billion euros.

Have you heard of him? With the growing popularity of social networks, the popularity of influencer marketing also grows. In fact, a customer is up to 71% more likely to buy your product if it has been recommended to them on social media. Even though at first glance this may seem to be an attractive method of advertising, working with influencers is not always the easiest approach. Therefore, before you decide on it, read how it all works and what to keep an eye out for. You’ll find everything you need in our blog.

To achieve a return on investment in an e-commerce project, it is necessary to monitor the Key Performance Indicators (KPI). These will tell us if the investment is paying off and what potentially needs to be done to improve the situation. We looked at how to become familiar with a number of indicators and how to get a picture of the real state of the company.

A relatively common problem for the owners of e-shops is calculating the level of fixed costs. Only a small percentage of people know how to correctly calculate the percentage of marketing costs. Do you know how to correctly set up and calculate cost levels in your e-commerce business? In this article we’ll take a look at this together.