E-commerce Growth Insights
Expert insights, proven strategies and practical tips to help you profitably scale your e-commerce business.
Regular KPI Performance Monitoring
To achieve a return on investment in an e-commerce project, it is necessary to monitor the Key Performance Indicators (KPI). These will tell us if the investment is paying off and what potentially needs to be done to improve the situation. We looked at how to become familiar with a number of indicators and how to get a picture of the real state of the company.
How to Calculate Marketing Cost of Sales
A relatively common problem for the owners of e-shops is calculating the level of fixed costs. Only a small percentage of people know how to correctly calculate the percentage of marketing costs. Do you know how to correctly set up and calculate cost levels in your e-commerce business? In this article we’ll take a look at this together.
The Technological Background of E-shops as They Grow
With the gradual growth of e-shops, many mistakes occur that many owners are either unaware of or underestimate their importance. Aside from automation, important steps also include communicating with customers or creating the best possible user experience. Let’s run through these points together.
