Abandoned shopping carts still represent one of the biggest challenges in e-commerce. In 2025, more than 70% of potential online purchases were left unfinished after adding products to the cart. As e-commerce consultants, we know how important it is to deal with the problem of abandoned shopping carts. In this article, we offer you practical tips on how to increase both your conversion rate and turnover.

Emailing is an effective tool whose power is still often underestimated. It is the most personal marketing channel; it is also a topic that we often focus on in our OpiStarter workshops. Below, we’ll present you with few situations based on practical examples that we most often encounter. Think about whether you, too, make these mistakes in your newsletters.

If you wish to move forward and grow, a long-term reliance on classic reselling is not really worth it. The development of your own product is one of the key strategies for getting ahead of the competition, as it gives companies more control over quality, pricing and innovation while strengthening the brand and building customer loyalty. But how do you start the development of your own product?

A product page is often the place where potential customers first come across your product and brand. Fast-loading, relevant content or simple navigation: all of this contributes to customer confidence in the product and the brand that offers it. Take a look at the key elements that create the basis of an ideal product page from a UX point of view.

Link building is not only about the number of links that point to your website. It is primarily about their quality and relevance. And despite the fact that many people undervalue link building, our SEO & Link Building Consultant, Lukáš Bundzák, and took a look at why pushing it to the sidelines as part of an SEO strategy is not a good idea. Learn more about how to approach your link building strategy so that it can start to deliver results.

User Experience (UX) has long been nothing new. If a customer feels comfortable on your website, you’re not only selling your product; you’re also building a sense of satisfaction and trust in your brand. Nowadays, however, UX is gradually being intertwined with other branches of online marketing, such as SEO. Our consultant, Janka Polláková, told us how she approaches in-depth UX analyses and which errors she comes across most often on websites.

Fifty countries, almost thirty different currencies and two hundred languages – this is how Europe can be summed up simply in numbers. Europe offers hundreds of marketplaces, making navigation among them challenging. This is exactly what our extensive blog will help with, as we shed light on the most important European marketplaces available. We also bring an overview of the most popular online marketplaces in individual European countries.

Up to 20% of customers may abandon their shopping cart if they do not find their favourite payment method among the payment options. Incorrectly selected or missing payment gateways can cause mistrust and doubts among customers, which is why we interviewed Jarmila Popaďáková – Payment Specialist at Muziker – who disclosed to us which payment gateways you should focus on and what to watch out for if you’re planning to expand.

The last Friday of November, also known as Black Friday, awaits us. This year it falls on 25th November. Black Friday has been gaining popularity in recent years and is an increasingly anticipated event not only in the B2C segment, but also in e-commerce. Don't waste time and prepare properly.

This article came about in order to present evidence on why brand-building is very important for every brand.