E-commerce Growth Insights
Expert insights, proven strategies and practical tips to help you profitably scale your e-commerce business.
Influencer Marketing
Have you heard of him? With the growing popularity of social networks, the popularity of influencer marketing also grows. In fact, a customer is up to 71% more likely to buy your product if it has been recommended to them on social media. Even though at first glance this may seem to be an attractive method of advertising, working with influencers is not always the easiest approach. Therefore, before you decide on it, read how it all works and what to keep an eye out for. You’ll find everything you need in our blog.
Regular KPI Performance Monitoring
To achieve a return on investment in an e-commerce project, it is necessary to monitor the Key Performance Indicators (KPI). These will tell us if the investment is paying off and what potentially needs to be done to improve the situation. We looked at how to become familiar with a number of indicators and how to get a picture of the real state of the company.
How to Calculate Marketing Cost of Sales
A relatively common problem for the owners of e-shops is calculating the level of fixed costs. Only a small percentage of people know how to correctly calculate the percentage of marketing costs. Do you know how to correctly set up and calculate cost levels in your e-commerce business? In this article we’ll take a look at this together.
