Vlaďka has been working in the e-commerce for 4,5 years. She started with SEO, later she moved through several areas of online marketing. She has educated more deeply in Google Analytics, Facebook Ads, Google Ads and UX. While she has knowledge in multiple e-commerce areas, she has anchored in auditing and optimizing performance campaigns.

Vlaďka specializes in optimizing performance campaigns. She audits and proposes innovative solutions for Google Ads, Google Merchant Center, Microsoft Ads, and Sklik.

She fine-tunes the technical accuracy of data tools through Google Tag Manager and Google Analytics. Based on data insights, she develops strategies to achieve her clients’ specific goals and helps grow their businesses.

Thanks to this and her proactive approach, together with her clients, she has expanded into foreign markets - Hungarian, Romanian, Slovenian, Czech, Polish and German.

At Opinest, she has also improved her skills in setting up campaigns in Microsoft Ads and working with GTM or Google Analytics.