Vlaďka has been working in the e-commerce for 4,5 years. She started with SEO, later she moved through several areas of online marketing. She has educated more deeply in Google Analytics, Facebook Ads, Google Ads and UX. While she has knowledge in multiple e-commerce areas, she has anchored in auditing and optimizing performance campaigns.

Vlaďka specialty is optimizing the performance of performance campaigns. She audits and designs innovative solutions for Google Ads, Google Merchant Center, Microsoft Ads and Sklik.

She tunes the technical accuracy of data tools through Google Tag Manager and Google Analytics. Creates data-driven strategies to achieve set goals for individual clients and grow their business.

Thanks to this and her proactive approach, together with her clients, she has expanded into foreign markets - Hungarian, Romanian, Slovenian, Czech, Polish and German.

At Opinest, she has also improved her skills in setting up campaigns in Microsoft Ads and working with GTM or Google Analytics.