Jana Švitelová

UX & Development Consultant

Janka is a certified UX consultant who utilizes analytics and research to remove barriers in the purchasing process. She also oversees the growth of data tools and the optimization of calculation algorithms.

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Experience

Janka views online marketing as a holistic system where user experience plays a pivotal role. As a certified UX consultant from the Baymard Institute, she bridges research-backed principles with real-world practice. Through an analytical approach, she removes friction from the buying journey and creates functional websites that simplify the customer path to purchase.

At Opinest, she serves as the Growth Manager for the Tenalgo tool, where she is responsible for algorithm development and optimization. She integrates various data sources, manages scripts, and ensures the accurate flow of data required for strategic decision-making. Her strength lies in translating expert insights into high-value business solutions.