About the Brand

Bloom Robbins is one of the fastest-growing beauty supplement brands in Central Europe, focused on products that support women’s hair and skin health.

The Mission

Bloom Robbins brought us in as an interim CMO to solve key growth and organizational challenges while building the foundation for the long-haul.  

Over 12-16 months, our goals were to:

• Step in as CMO and shift the founder out of day-to-day marketing
• Build a complete in-house marketing team
• Expand the product line beyond hair growth
• Rebrand the company (formerly Bloom Hair)
• Launch the first TV campaign in Czech Republic & Slovakia
• Keep revenue growing while maintaining EBITDA

Our role: build the growth engine, hand it off, and leave the company stronger than we found it.

The plan was laid out: build momentum fast, hit every milestone within a year, and hand over a solid foundation to the next CMO to scale even further.

Results

Taking Over as CMO

From day one, we built visibility into the business - setting up performance dashboards across every sales channel and mapping the next quarter’s growth plan.
We restructured the marketing organization, defined clear roles, and brought four key hires in-house. This allowed us to end our reliance on an external agency and save costs while speeding up execution.

Within four months, the founder fully stepped back from marketing to focus on product innovation - a huge milestone.

We also laid the groundwork for scalable operations:

• Rolled out Basecamp as the team’s central task management tool
• Introduced weekly marketing syncs, monthly feedback sessions, and quarterly all-hands on deck meetings
  These routines created rhythm, ownership, and alignment across teams - exactly what the next growth phase needed.

Hiring the Missing Pieces

Once the marketing team was working in full swing, we tackled the rest of the organization. We added:

• An internal accountant, replacing outsourced bookkeeping
• A Poland Country Manager, to lead expansion into a new market
• A Senior Product Manager, first as a consultant, then full-time

The team grew from 10 to 17 people within just four months - a lean but complete setup to support scale.

Expanding the Product Line

To reignite growth in mature markets, we listened to our customers. Through surveys and direct calls, we discovered new needs beyond hair care.

Original lineup

• Hair Growth Capsules
• Hair Growth Gummies
• Hair Growth Gummies for Pregnant Women

New products launched

• Sleep Gummies
• Immunity Gummies
• Multi & Probiotic Gummies
• No-Stress Gummies
• Hair Growth Serum

These additions increased AOV, strengthened loyalty, and opened doors to new audiences — all developed through tight collaboration between the product and marketing teams.

Rebranding for the Next Chapter

Once the new portfolio was ready, we knew the name Bloom Hair no longer fit. The brand was evolving beyond hair into holistic beauty - and it needed an identity to match.

We partnered with three branding agencies, combining their strongest concepts into one new brand: Bloom Robbins.

The rebrand rolled out across every touchpoint:

• New brand identity
• Updated website
• Refreshed product visuals
• Revamped social media & ad assets

This was more than a new look - it was a new chapter in the brand’s story.

Check out how the brand evolved - from its original look to the fresh, reimagined Bloom Robbins identity:

New brand - homepage

Old brand - homepage

How the New Brand Comes to Life — Product & Detail Views

Previous Brand — Product & Detail View

TV campaign

With the rebrand in motion, we decided to pivot our TV campaign strategy to align with the new identity.

Once the rebrand was ready, we decided to go big. Our goal was to launch everything at once - the new identity, the expanded product line, and a large-scale TV campaign. It was an ambitious move that pushed the team like never before, but the momentum was worth it.

Because of the process improvements and the new hires made earlier in the project, the rollout went off without a hitch.

We aired the campaign for two months across Slovakia and the Czech Republic on two of the biggest networks - Markíza Group and Nova Group. It was Bloom Robbins’ first-ever national TV campaign, marking a huge milestone for the brand.

The centerpiece was a 30-second spot that captured our fresh identity, introduced the rebrand, and showcased the new products. We partnered with an external production studio to bring the creative to life - and the results spoke for themselves:

30 sec TV spot:

Longer spot explaining the Re-brand:

Financial Results

Despite all of the moving parts - the rebrand, team expansion, and new product launches - sales didn’t just hold steady; they grew. Our focus on execution and alignment across marketing and product paid off.

Year-over-year results:

Revenue: +44%

EBITDA: -1.3% (after accounting for major investments in rebranding, hiring, and new product development)

In short, we scaled aggressively while keeping profitability in check - setting Bloom Robbins up for sustainable growth in the next phase.

This data was sourced from an official public record

In the end, we scaled the company while keeping EBITDA steady - a clear win given the level of investment and transformation underway.

The real impact showed up the following year. After wrapping up our interim CMO mission, we helped onboard a new full-time CMO and continued supporting the Bloom Robbins team through ongoing strategic consulting. The foundation was built — and the brand was ready for its next stage of growth.

Adam Cvik, CEO Bloom Robbins:

"Partnering with Opinest, and specifically with Marek Duracka, has been a key driver in Bloom Robbins' recent growth and transformation. Together, we navigated strategic challenges, built a robust marketing team, and successfully rebranded the company to expand our offerings beyond hair care into the broader beauty segment. Marek's leadership and the expertise from the Opinest team were instrumental in refining our strategy, implementing new processes, and launching our first-ever TV campaign, which was a milestone in our brand's history.

The results were remarkable - we saw a 44% revenue increase while keeping our EBITDA stable despite significant investments in rebranding, team expansion, and new product development. With the foundation we’ve built together, Bloom Robbins is positioned for continued success and growth in the future."