SEO (Search Engine Optimization)
Definition
SEO is defined as search engine optimization for website. This method modifying (optimizing) a website to make it more easily searchable in organic (unpaid) search results. The goal of SEO is to get a website to the top of the organic search results for selected keywords that will yield the highest conversions. SEO is divided into two basic areas, namely on-page and off-page.
Application
SEO can be used in the following key search engines:
- Google - Worldwide,
- Seznam - Czech Republic (especially population 30+),
- Bing - Germany, Austria, England, USA, Canada,
- Yandex - Russia,
- Baidu - China.