Definition

Search volume is defined as the number of searches for a given keyword by users over a period of time, usually one month. Many SEO keyword analysis tools provide search volume for individual keywords. When you create a content strategy, it is very important to consider search volume because it reflects the popularity of the query. Ideally, you want to find keywords with high search volume and low competition. However, finding long-tail keywords that appeal to your target audience and have low competition can also be an effective strategy.

Use

Search volume is a very important aspect of search engine optimization, and it's an important consideration when strategically building the process. Most SEO keyword research tools like Google or Semrush display search volume.