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ROI (Return on Investment)

Definition

ROI is defined as the return on investment. It indicates the percentage ratio between the investment and the net profit from it. Due to the simplicity of calculation, this metric is very popular. The required ROI to individual campaigns can be included in the marketing plan and KPIs.

Application

ROI Calculation Formula:  

ROI (%) = revenue value / cost of investment * 100  

In marketing, we encounter ROI metrics for both individual ads or campaigns. Using these calculations, you will have an idea of what the actual ROI will be.

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  • Matej Karaba

    Long-term Impact & Business Consultant

  • Michal Lubelec

    E-commerce Performance & Strategy Consultant

  • Marek Ďuračka

    Business & Marketing Strategy Consultant

Matej is Long-term Impact & Business Consultant and will help you with:

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  • Long-term sustainability
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Michal is Consultant for E-commerce Analytics and Measurement and will help you with:

  • data and analytics settings
  • bidding and budget planning
  • campaign automation
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Marek is Business & Marketing Strategy Consultant will help you with:

  • Social media
  • E-commerce Strategy
  • Developing Business Strategies
  • Performance Marketing
  • HR & Building of marketing team
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