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ROI (Return on Investment)

Definition

ROI is defined as the return on investment. It indicates the percentage ratio between the investment and the net profit from it. Due to the simplicity of calculation, this metric is very popular. The required ROI to individual campaigns can be included in the marketing plan and KPIs.

Application

ROI Calculation Formula:  

ROI (%) = revenue value / cost of investment * 100  

In marketing, we encounter ROI metrics for both individual ads or campaigns. Using these calculations, you will have an idea of what the actual ROI will be.

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Matej Karaba

Long-term Impact & Business Consultant

Michal Lubelec

Consultant for E-commerce Analytics and Measurement

Marek Ďuračka

Social Media Consultant

  • Matej Karaba

    Long-term Impact & Business Consultant

  • Michal Lubelec

    Consultant for E-commerce Analytics and Measurement

  • Marek Ďuračka

    Social Media Consultant

Matej is Long-term Impact & Business Consultant and will help you with:

  • Coverage of the marketing mix potential
  • Long-term sustainability
  • Development of a business strategy
  • Creativity in technology
  • Managing IT projects
  • UX/UI and SEO
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Michal is Consultant for E-commerce Analytics and Measurement and will help you with:

  • data and analytics settings
  • bidding and budget planning
  • campaign automation
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Marek is Social Media Consultant will help you with:

  • Facebook
  • Instagram
  • ROI Hunter
View profile