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ROAS (Return On Advertising Spend)

Definition

ROAS is a metric that measures the effectiveness of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future efforts. Similar to return on investment (ROI), ROAS measures the return on investment of digital advertising. In addition to the overall ROAS of an entire marketing budget, it can also be measured in more detail based on specific ads, targeting, campaigns, etc..

Application

ROAS calculation formula:

ROAS = Revenue (total profit from promotion) / Cost (all ad spend

For ROI, you need to take into account all relevant costs, not just the investment in the campaign. These numbers should be tracked over the long term, it will help you with your marketing budgets and strategy.

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Matej Karaba

Long-term Impact & Business Consultant

Michal Lubelec

E-commerce Performance & Strategy Consultant

Marek Ďuračka

Business & Marketing Strategy Consultant

  • Matej Karaba

    Long-term Impact & Business Consultant

  • Michal Lubelec

    E-commerce Performance & Strategy Consultant

  • Marek Ďuračka

    Business & Marketing Strategy Consultant

Matej is Long-term Impact & Business Consultant and will help you with:

  • Coverage of the marketing mix potential
  • Long-term sustainability
  • Development of a business strategy
  • Creativity in technology
  • Managing IT projects
  • UX/UI and SEO

Michal is Consultant for E-commerce Analytics and Measurement and will help you with:

  • data and analytics settings
  • bidding and budget planning
  • campaign automation

Marek is Social Media Consultant will help you with:

  • Facebook
  • Instagram
  • ROI Hunter