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Programmatic advertising (Programatická reklama)

Definition

Programmatic advertising allows you to serve ads on sites or apps through a sophisticated ecosystem. This type of advertising uses artificial intelligence and machine learning to buy ads in real time. Programmatic advertising is also known as programmatic marketing or programmatic media.

Application

Algorithms using artificial intelligence (AI) evaluate users based on their behavior, demographics, cookie data, and other criteria to determine the ads that will be shown to the target audience. Programmatic marketing can be particularly valuable for B2B advertising campaigns. In B2B campaigns, the target audience is often much smaller and specialized, so programmatic advertising is a great fit. Programmatic ad buying takes place in an online auction. The price per impression is no longer determined by the server operators but by you, as well as the objectives of your campaign.

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Choose person:

Matej Karaba

Long-term Impact & Business Consultant

Michal Lubelec

E-commerce Performance & Strategy Consultant

Marek Ďuračka

Business & Marketing Strategy Consultant

  • Matej Karaba

    Long-term Impact & Business Consultant

  • Michal Lubelec

    E-commerce Performance & Strategy Consultant

  • Marek Ďuračka

    Business & Marketing Strategy Consultant

Matej is Long-term Impact & Business Consultant and will help you with:

  • Coverage of the marketing mix potential
  • Long-term sustainability
  • Development of a business strategy
  • Creativity in technology
  • Managing IT projects
  • UX/UI and SEO

Michal is Consultant for E-commerce Analytics and Measurement and will help you with:

  • data and analytics settings
  • bidding and budget planning
  • campaign automation

Marek is Social Media Consultant will help you with:

  • Facebook
  • Instagram
  • ROI Hunter