Definition

Performance marketing channels refer to all digital marketing channels or display advertising that allow you to run marketing campaigns to achieve business goals such as clicks, ad impressions, and product sales. It can be challenging for an advertiser to choose the right performance marketing channels that best suit their needs, as there is no one-size-fits-all option and prices vary by channel.  

Performance marketing channels

• Native advertising,
• Banner (Content) Ads,
• Social Media,
• Search Engine Marketing (SEM).