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Opt-in

Definition

Opt-in is a form of marketing given by users of a website to confirm their interest in a product or service. For example, opt-in forms include signing up to email and mailing lists, agreeing to the use of cookies, and agreeing to legal policies. Under EU law (both GDPR and the Cookie/ePrivacy Act), even if people give consent, they have the right to opt-out and should always be informed of how they can do so. There are two types of opt-in, single opt-in means that the user only has to opt-in once and starts receiving advertising messages , for example via emails. But a double opt-in means that the user has to opt-in and then confirm their email via another link.

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Choose person:

Matej Karaba

Long-term Impact & Business Consultant

Michal Lubelec

E-commerce Performance & Strategy Consultant

Marek Ďuračka

Business & Marketing Strategy Consultant

  • Matej Karaba

    Long-term Impact & Business Consultant

  • Michal Lubelec

    E-commerce Performance & Strategy Consultant

  • Marek Ďuračka

    Business & Marketing Strategy Consultant

Matej is Long-term Impact & Business Consultant and will help you with:

  • Coverage of the marketing mix potential
  • Long-term sustainability
  • Development of a business strategy
  • Creativity in technology
  • Managing IT projects
  • UX/UI and SEO

Michal is Consultant for E-commerce Analytics and Measurement and will help you with:

  • data and analytics settings
  • bidding and budget planning
  • campaign automation

Marek is Social Media Consultant will help you with:

  • Facebook
  • Instagram
  • ROI Hunter