Definition

Omnichannel involves using different channels or methods of integration with customers to make the shopping experience seamless regardless of the channel used. A multi-channel approach allows a company to sell and communicate using different methods. The goal of omnichannel is to standardize and unify communication and access to customers.  

Application

Omnichannel can integrate between all communication and distribution channels. For example, you can sell and communicate with your customers via mobile devices, computers, websites, email, SMS, search tools, social networks or chatbots.