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Hreflang

Definition

The hreflang tags are an attribute used to specify the language and geographical targeting of a webpage.  If you have a website that is available in multiple languages, the hreflang attribute is an essential tool for guiding search engines to display your content to the right audience.

Application

We use hreflang tags to indicate pages that have similar meaning but are targeted to different languages and regions. There are three common ways to implement hreflang:

  • Content with regional variations such as en-usa en-gb,
  • Content in different languages such as en, dea fr,
  • Combination of different languages and regional variations.

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Matej Karaba

Long-term Impact & Business Consultant

Michal Lubelec

E-commerce Performance & Strategy Consultant

Marek Ďuračka

Business & Marketing Strategy Consultant

  • Matej Karaba

    Long-term Impact & Business Consultant

  • Michal Lubelec

    E-commerce Performance & Strategy Consultant

  • Marek Ďuračka

    Business & Marketing Strategy Consultant

Matej is Long-term Impact & Business Consultant and will help you with:

  • Coverage of the marketing mix potential
  • Long-term sustainability
  • Development of a business strategy
  • Creativity in technology
  • Managing IT projects
  • UX/UI and SEO

Michal is Consultant for E-commerce Analytics and Measurement and will help you with:

  • data and analytics settings
  • bidding and budget planning
  • campaign automation

Marek is Social Media Consultant will help you with:

  • Facebook
  • Instagram
  • ROI Hunter