cz sk en

Bidding

Definition

Bidding is the maximum amount of money an advertiser is willing to pay for each click on an advertisement. In comparison bidding, a similar principle to Google Ads applies, namely that you don't have to pay a set price per click, but often a lower price will be sufficient to maintain a given position. However, apart from CPC, other factors such as product availability, e-shop reviews or product price also influence the outcome of the auction. You always pay the comparison site for the visits you bring, not for the impressions of your bid.  It is also important to mention the fact that the cost per click you bid does not automatically equal the price you actually pay to the comparison site.

Book a call

Choose person:

Matej Karaba

Long-term Impact & Business Consultant

Michal Lubelec

E-commerce Performance & Strategy Consultant

Marek Ďuračka

Business & Marketing Strategy Consultant

  • Matej Karaba

    Long-term Impact & Business Consultant

  • Michal Lubelec

    E-commerce Performance & Strategy Consultant

  • Marek Ďuračka

    Business & Marketing Strategy Consultant

Matej is Long-term Impact & Business Consultant and will help you with:

  • Coverage of the marketing mix potential
  • Long-term sustainability
  • Development of a business strategy
  • Creativity in technology
  • Managing IT projects
  • UX/UI and SEO

Michal is Consultant for E-commerce Analytics and Measurement and will help you with:

  • data and analytics settings
  • bidding and budget planning
  • campaign automation

Marek is Social Media Consultant will help you with:

  • Facebook
  • Instagram
  • ROI Hunter