https://www.opinest.com/en © 2026 Opinest.com en http://blogs.law.harvard.edu/tech/rss Wed, 08 Apr 2026 10:21:46 +0200 https://www.opinest.com/en/ux-that-sells-how-proper-design-boosts-your-e-commerce-revenue In today’s online environment, UX has long been about more than just pretty graphics. A functionally designed website directly impacts conversions, builds trust, and increases sales. Research confirms that up to 74% of companies view UX as a key factor in purchasing decisions. a2-172 Tue, 24 Mar 2026 09:31:00 +0100 https://www.opinest.com/en/how-to-improve-payment-method-selection-in-e-commerce Payment method selection is the final step before completing a purchase and, simultaneously, the moment when an e-shop can most easily lose a customer. Research from the Baymard Institute shows that even small UX details during the payment selection process can significantly impact order completion rates. What payment options should an e-shop offer, how should they be correctly displayed, and why is it important to adapt the button text based on the chosen payment method? We looked at the most important findings from their research. a2-170 Tue, 24 Mar 2026 08:18:00 +0100 https://www.opinest.com/en/e-commerce-in-the-usa-how-is-the-worlds-largest-online-market-growing The United States of America is home to the largest e-commerce market in the world, which continues to grow dynamically in 2026. Online sales are becoming an integral part of Americans’ daily lives, with mobile shopping, personalized offers, and seasonal events such as Black Friday and Cyber Monday significantly influencing consumer behavior. a2-167 Mon, 09 Feb 2026 14:24:00 +0100 https://www.opinest.com/en/major-changes-in-customs-what-to-expect In 2026, international trade is entering a new phase, bringing significant changes to customs duties and import fees. Companies and e-shops today face higher costs when importing from countries such as China, Canada, or Mexico, which significantly affects product prices and profitability. To avoid these costs, businesses are turning to various strategies - from requesting exemptions and deferrals, through “tariff engineering” (modifying products to fall under less burdensome customs codes), to relocating production to countries not affected by the new regulations. a2-164 Wed, 21 Jan 2026 12:18:00 +0100 https://www.opinest.com/en/interim-cmo-bloom-robbins When Bloom Robbins - a leading beauty supplement brand in Central Europe - needed to scale beyond its founder-led marketing, they brought us in as interim CMO. Over 12 months, we restructured the marketing organization, built a high-performing in-house team, launched a full rebrand, and delivered consistent growth while preparing the company for its next stage of expansion. a7-157 Wed, 12 Nov 2025 09:31:00 +0100 https://www.opinest.com/en/you-are-not-temu-and-thats-your-advantage-what-has-changed-and-how-to-stay-in-the-game TEMU has turned e-commerce upside down — cheap, fast, and aggressive, leaving smaller players struggling to keep up. But there’s a big difference between a marketplace and a brand: Temu sells cheap, but you can sell trust, service, and a story customers will remember. Dumping prices and endless offers are the new reality — but instead of panicking, now is the time to adapt and turn this change to your advantage. a2-156 Tue, 04 Nov 2025 14:57:00 +0100 https://www.opinest.com/en/gift-wrapping-a-small-touch-with-a-big-impact Gift wrapping is a small detail that can both delight customers and boost sales. When communicated effectively in your online store, shoppers will be happy to use it, whether for birthdays, Christmas, or simply to make someone’s day. In this article, we’ll explore why offering gift wrapping is worth it and how to present it in a way that makes it a natural part of the shopping experience. a2-150 Mon, 27 Oct 2025 13:37:00 +0100 https://www.opinest.com/en/intelligent-e-shop-search-the-key-to-higher-conversions-new Optimized search on an e-shop can significantly simplify the customer journey to a product – and increase your conversions. Yet, 41% of e-shops struggle with unintuitive search, unnecessarily slowing down the buying process. Many stores underestimate its importance and lose customers before they even find the product. Let’s explore how to optimize e-shop search so that it is fast, accurate, and truly effective. a2-153 Mon, 27 Oct 2025 13:37:00 +0100 https://www.opinest.com/en/a-clear-system-consistent-oversight-and-a-partner-who-manages-marketing-it-and-finance Lacnepostreky - Growth, Expansion, and Long-Term Stability with Opinest Lacnepostreky.sk: From a Slovak e-shop to a brand, now operating in 9 countries. How did they achieve it? With a clear strategy and a partnership with Opinest. a7-146 Fri, 24 Oct 2025 08:51:00 +0200 https://www.opinest.com/en/blog/all-articles/the-eshop-nightmare-how-to-solve-the-problem-of-abandoned-shopping-carts Abandoned shopping carts still represent one of the biggest challenges in e-commerce. In 2025, more than 70% of potential online purchases were left unfinished after adding products to the cart. As e-commerce consultants, we know how important it is to deal with the problem of abandoned shopping carts. In this article, we offer you practical tips on how to increase both your conversion rate and turnover. a2-139 Tue, 02 Sep 2025 16:32:00 +0200 All articles Marketing https://www.opinest.com/en/blog/all-articles/7-tips-to-increase-the-ctr-of-your-newsletters Emailing is an effective tool whose power is still often underestimated. It is the most personal marketing channel; it is also a topic that we often focus on in our OpiStarter workshops. Below, we’ll present you with few situations based on practical examples that we most often encounter. Think about whether you, too, make these mistakes in your newsletters. a2-131 Fri, 01 Aug 2025 11:22:00 +0200 All articles Marketing https://www.opinest.com/en/how-we-maximized-meta-ads-a-significant-drop-in-cost-to-revenue-ratio-pno-from-19-to-5 After just a few months of working with our partner Muziker, we managed to significantly improve the performance of Meta Ads campaigns. From the original cost-to-revenue ratio (PNO) of 19%, we reduced it to 5%. How did we achieve that? Let’s walk you through the specific steps that can help you optimize your campaigns too. a7-159 Wed, 28 May 2025 08:59:00 +0200 https://www.opinest.com/en/blog/export/if-your-business-is-in-decline-or-stagnating-consider-opening-a-new-market In the world of business, expansion is a key step for growth. Many e-shop owners fear expansion, particularly the risk of burning out their investment. In this blog, we delve into the topic of expansion in depth with our consultant, Matej Karaba. Why is expansion important in business? What strategic steps form the basis for successful expansion, and what pitfalls should be avoided? a2-118 Tue, 26 Nov 2024 09:01:00 +0100 Export https://www.opinest.com/en/blog/marketing/development-of-your-own-product-as-a-key-to-competitiveness-in-e-commerce If you wish to move forward and grow, a long-term reliance on classic reselling is not really worth it. The development of your own product is one of the key strategies for getting ahead of the competition, as it gives companies more control over quality, pricing and innovation while strengthening the brand and building customer loyalty. But how do you start the development of your own product? a2-115 Wed, 13 Nov 2024 08:39:00 +0100 Marketing https://www.opinest.com/en/blog/news/the-web-accessibility-directive-will-come-into-force-in-less-than-a-year Less than a year from now, the European Accessibility Act (Directive 2019/882) will come into force. The date from which all new online projects and products must meet the requirements arising from the EAA is 28 June 2025. Thanks to this law, the lives of more than 87 million people will be made easier. If, however, you do not meet the requirements, you will have considerable problems with the relevant authorities. So, what is going to change and who will this change affect? a2-111 Wed, 25 Sep 2024 13:22:00 +0200 News https://www.opinest.com/en/blog/marketing/product-page-the-place-that-convinces-you-to-buy A product page is often the place where potential customers first come across your product and brand. Fast-loading, relevant content or simple navigation: all of this contributes to customer confidence in the product and the brand that offers it. Take a look at the key elements that create the basis of an ideal product page from a UX point of view. a2-107 Wed, 04 Sep 2024 08:31:00 +0200 Marketing https://www.opinest.com/en/case-studies/how-we-kicked-off-meta-ads-at-takoy Takoy is a Slovak manufacturer of design fabrics, which it distributes to 20 countries around the world. The result of their successful expansion and commitment to provide top-quality materials to customers around the globe is an annual turnover of approximately 6 million euros. What role has Opinest played in their growth? a7-105 Mon, 12 Aug 2024 20:08:00 +0200 https://www.opinest.com/en/transforming-loss-making-on-amazon-into-a-performing-channel During our collaboration, Northfinder was already on Amazon but struggled with profitability. Northfinder needed to reassess and optimize their approach to ensure long-term effectiveness. Read how we turned Amazon into a top-performing channel. a7-104 Mon, 12 Aug 2024 19:58:00 +0200 https://www.opinest.com/en/why-expand-to-ukraine-opportunities-and-challenges-for-eshops Is expanding into the Ukrainian market a good idea? Though it may not seem so at first glance, this country should not be dismissed out of hand. The growing economic potential, rising interest in online shopping and lower entry costs may mean an ideal opportunity for your business. On the other hand, the country also involves certain challenges. In this article, we’ll present you with the key pros and cons of expanding into the Ukrainian market, so you know exactly what to expect there. a2-130 Wed, 19 Jun 2024 09:51:00 +0200 All articles Export https://www.opinest.com/en/blog/marketing/link-building-strategy-for-ecommerce-how-to-get-beneficial-backlinks Link building is not only about the number of links that point to your website. It is primarily about their quality and relevance. And despite the fact that many people undervalue link building, our SEO & Link Building Consultant, Lukáš Bundzák, and took a look at why pushing it to the sidelines as part of an SEO strategy is not a good idea. Learn more about how to approach your link building strategy so that it can start to deliver results. a2-96 Mon, 05 Feb 2024 11:19:00 +0100 Marketing