https://www.opinest.com/en © 2026 Opinest.com en http://blogs.law.harvard.edu/tech/rss Thu, 23 Jul 2026 11:06:52 +0200 https://www.opinest.com/en/b2b-email-marketing-in-2026-how-to-increase-conversions B2B email marketing remains one of the most effective channels for building relationships, generating leads, and supporting sales. While reach on social media is increasingly influenced by algorithms and ever-changing platform rules, email marketing gives businesses direct access to both potential and existing customers, enabling them to build long-term relationships. Success, however, doesn't happen automatically. Modern B2B email marketing requires a well-defined strategy, effective audience segmentation, automated nurture sequences (designed to build trust), and continuous performance analysis. a2-187 Thu, 25 Jun 2026 12:53:00 +0200 https://www.opinest.com/en/artificial-intelligence-is-not-killing-seo-how-to-adapt-your-e-shop-for-chatgpt-and-google-gemini Did ChatGPT and Google Gemini kill traditional SEO? Panic is spreading across the digital world that traditional e-commerce optimization is dead and being replaced by entirely new AI trends. However, in-depth data analyses show the exact opposite – artificial intelligence simply cannot function without a solid SEO foundation. Discover how these new search engines actually “think,” where they get their data from, and explore 5 key steps that will help your products dominate the era of artificial intelligence as well. a2-184 Wed, 27 May 2026 10:01:00 +0200 https://www.opinest.com/en/case-studies/case-studies/aubiri-rebranding-oem-strategy-and-systematic-growth Despite the project undergoing extensive changes — from rebranding and international expansion to website technology improvements and marketing systematization — the company grew by approximately 58% between 2022 and 2025. AutoRicambi (now Aubiri) achieved revenue of approximately €2.35 million in 2022. Collaboration with Opinest began in 2023 with an OpiStarter workshop. This was followed by a period in which the company addressed rebranding, expansion into international markets, technical website improvements, and the systematization of marketing and reporting. Since 2023, we have invested more than 1,050 hours into the project. The project continues and is still evolving. a6-181 Wed, 20 May 2026 09:46:00 +0200 Case studies https://www.opinest.com/en/case-studies/case-studies/laskykvet-long-term-partner-in-the-growth-of-one-of-the-most-visible-online-floristry-projects-in-slovakia Laskykvet is one of our first and longest-standing clients. We have been collaborating with the founder, Oľga Bušo, across multiple projects for several years. From original performance marketing, the cooperation has gradually expanded into strategic management of online growth, web projects, reporting, affiliate marketing, and side projects. Throughout the period of our cooperation, the company has grown continuously – according to FinStat, it reached a turnover of approximately €1.08 million in 2024 and, after several loss-making years, turned a profit. This growth trend continues into 2025. a6-178 Wed, 13 May 2026 14:35:00 +0200 Case studies https://www.opinest.com/en/case-studies/case-studies/alain-delon-performance-stabilization-new-shopify-e-shop-and-preparation-for-expansion We began our cooperation with the Alain Delon brand with a strategic OpiStarter workshop. The goal was clear: to stabilize the performance of online channels in the Slovak market, build a solid reporting foundation, and prepare the brand for further growth, including a technological modernization of the e-shop. The result was not only the stabilization of performance marketing but also the complete construction of a new e-shop on Shopify, including ERP integration, migration, and a change in technological infrastructure. In 2025 alone, 422 hours were worked on the project. a6-175 Wed, 13 May 2026 13:36:00 +0200 Case studies https://www.opinest.com/en/ux-that-sells-how-proper-design-boosts-your-e-commerce-revenue In today’s online environment, UX has long been about more than just pretty graphics. A functionally designed website directly impacts conversions, builds trust, and increases sales. Research confirms that up to 74% of companies view UX as a key factor in purchasing decisions. a2-172 Tue, 24 Mar 2026 11:31:00 +0100 https://www.opinest.com/en/how-to-improve-payment-method-selection-in-e-commerce Payment method selection is the final step before completing a purchase and, simultaneously, the moment when an e-shop can most easily lose a customer. Research from the Baymard Institute shows that even small UX details during the payment selection process can significantly impact order completion rates. What payment options should an e-shop offer, how should they be correctly displayed, and why is it important to adapt the button text based on the chosen payment method? We looked at the most important findings from their research. a2-171 Tue, 24 Mar 2026 11:27:00 +0100 https://www.opinest.com/en/e-commerce-in-the-usa-how-is-the-worlds-largest-online-market-growing The United States of America is home to the largest e-commerce market in the world, which continues to grow dynamically in 2026. Online sales are becoming an integral part of Americans’ daily lives, with mobile shopping, personalized offers, and seasonal events such as Black Friday and Cyber Monday significantly influencing consumer behavior. a2-166 Mon, 09 Feb 2026 14:50:00 +0100 https://www.opinest.com/en/major-changes-in-customs-what-to-expect In 2026, international trade is entering a new phase, bringing significant changes to customs duties and import fees. Companies and e-shops today face higher costs when importing from countries such as China, Canada, or Mexico, which significantly affects product prices and profitability. To avoid these costs, businesses are turning to various strategies - from requesting exemptions and deferrals, through “tariff engineering” (modifying products to fall under less burdensome customs codes), to relocating production to countries not affected by the new regulations. a2-165 Fri, 02 Jan 2026 14:47:00 +0100 https://www.opinest.com/en/case-studies/case-studies/interim-cmo-bloom-robbins When Bloom Robbins - a leading beauty supplement brand in Central Europe - needed to scale beyond its founder-led marketing, they brought us in as interim CMO. Over 12 months, we restructured the marketing organization, built a high-performing in-house team, launched a full rebrand, and delivered consistent growth while preparing the company for its next stage of expansion. a6-121 Thu, 13 Nov 2025 10:19:00 +0100 Case studies https://www.opinest.com/en/you-are-not-temu-and-thats-your-advantage-what-has-changed-and-how-to-stay-in-the-game TEMU has turned e-commerce upside down — cheap, fast, and aggressive, leaving smaller players struggling to keep up. But there’s a big difference between a marketplace and a brand: Temu sells cheap, but you can sell trust, service, and a story customers will remember. Dumping prices and endless offers are the new reality — but instead of panicking, now is the time to adapt and turn this change to your advantage. a2-164 Tue, 04 Nov 2025 14:45:00 +0100 https://www.opinest.com/en/gift-wrapping-a-small-touch-with-a-big-impact Gift wrapping is a small detail that can both delight customers and boost sales. When communicated effectively in your online store, shoppers will be happy to use it, whether for birthdays, Christmas, or simply to make someone’s day. In this article, we’ll explore why offering gift wrapping is worth it and how to present it in a way that makes it a natural part of the shopping experience. a2-163 Mon, 27 Oct 2025 14:42:00 +0100 https://www.opinest.com/en/intelligent-e-shop-search-the-key-to-higher-conversions-new Optimized search on an e-shop can significantly simplify the customer journey to a product – and increase your conversions. Yet, 41% of e-shops struggle with unintuitive search, unnecessarily slowing down the buying process. Many stores underestimate its importance and lose customers before they even find the product. Let’s explore how to optimize e-shop search so that it is fast, accurate, and truly effective. a2-162 Mon, 27 Oct 2025 14:37:00 +0100 https://www.opinest.com/en/case-studies/case-studies/a-clear-system-consistent-oversight-and-a-partner-who-manages-marketing-it-and-finance Lacnepostreky - Growth, Expansion, and Long-Term Stability with Opinest Lacnepostreky.sk: From a Slovak e-shop to a brand, now operating in 9 countries. How did they achieve it? With a clear strategy and a partnership with Opinest. a6-120 Thu, 23 Oct 2025 10:19:00 +0200 Case studies https://www.opinest.com/en/the-eshop-nightmare-how-to-solve-the-problem-of-abandoned-shopping-carts Abandoned shopping carts still represent one of the biggest challenges in e-commerce. In 2025, more than 70% of potential online purchases were left unfinished after adding products to the cart. As e-commerce consultants, we know how important it is to deal with the problem of abandoned shopping carts. In this article, we offer you practical tips on how to increase both your conversion rate and turnover. a2-161 Tue, 02 Sep 2025 14:04:00 +0200 https://www.opinest.com/en/7-tips-that-improve-the-ctr-of-your-newsletters Emailing is an effective tool whose power is still often underestimated. It is the most personal marketing channel; it is also a topic that we often focus on in our OpiStarter workshops. Below, we’ll present you with few situations based on practical examples that we most often encounter. Think about whether you, too, make these mistakes in your newsletters. a2-160 Fri, 01 Aug 2025 14:00:00 +0200 https://www.opinest.com/en/case-studies/case-studies/how-we-maximized-meta-ads-a-significant-drop-in-cost-to-revenue-ratio-pno-from-19-to-5 After just a few months of working with our partner Muziker, we managed to significantly improve the performance of Meta Ads campaigns. From the original cost-to-revenue ratio (PNO) of 19%, we reduced it to 5%. How did we achieve that? Let’s walk you through the specific steps that can help you optimize your campaigns too. a6-119 Fri, 30 May 2025 10:19:00 +0200 Case studies https://www.opinest.com/en/blog/export/if-your-business-is-in-decline-or-stagnating-consider-opening-a-new-market In the world of business, expansion is a key step for growth. Many e-shop owners fear expansion, particularly the risk of burning out their investment. In this blog, we delve into the topic of expansion in depth with our consultant, Matej Karaba. Why is expansion important in business? What strategic steps form the basis for successful expansion, and what pitfalls should be avoided? a2-159 Tue, 26 Nov 2024 13:58:00 +0100 Export https://www.opinest.com/en/blog/marketing/development-of-your-own-product-as-a-key-to-competitiveness-in-e-commerce If you wish to move forward and grow, a long-term reliance on classic reselling is not really worth it. The development of your own product is one of the key strategies for getting ahead of the competition, as it gives companies more control over quality, pricing and innovation while strengthening the brand and building customer loyalty. But how do you start the development of your own product? a2-158 Wed, 13 Nov 2024 13:01:00 +0100 Marketing https://www.opinest.com/en/blog/news/the-web-accessibility-directive-will-come-into-force-in-less-than-a-year Less than a year from now, the European Accessibility Act (Directive 2019/882) will come into force. The date from which all new online projects and products must meet the requirements arising from the EAA is 28 June 2025. Thanks to this law, the lives of more than 87 million people will be made easier. If, however, you do not meet the requirements, you will have considerable problems with the relevant authorities. So, what is going to change and who will this change affect? a2-157 Wed, 25 Sep 2024 12:58:00 +0200 News