Laskykvet: Long-term partner in the growth of one of the most visible online floristry projects in Slovakia

Context and the Start of Cooperation

When we began working together, Laskykvet had a strong product and a clear vision, but the online component was not managed systematically. There was a lack of centralized reporting, clear seasonality evaluation, strategic campaign planning, and a unified data layer.

Our task was gradually to:

• stabilize performance,
• set up measurement and reporting,
• streamline seasonal campaigns,
• and create a scalable foundation for further growth.

Platform and Technological Decisions

One of the first fundamental steps was assisting in the selection of an e-commerce platform. We participated in choosing the Upgates system and subsequently provided long-term support for its development.

This included:

• optimizing category and product structures,
• creating and modifying landing pages (name days, holidays, locations),
• UX optimization of product details,
• addressing shipping, regions, and pricing,
• optimizing popups, forms, and database collection.

The website did not evolve randomly. Every modification had a clear goal – to improve the conversion rate, increase the average order value, or support seasonal performance.

Performance Marketing and Seasonal Management

The flower business is extremely seasonal. Valentine's Day, International Women's Day, Mother's Day, name days – a few days a year determine the annual result. Therefore, we established systematic seasonal planning:

• preparing campaigns well in advance,
• dedicated landing pages for key occasions,
• optimizing budgets according to the season phase,
• continuous evaluation and bidding adjustments.

In addition to Google and Meta, we also set up Microsoft Ads and other supplementary channels. Performance marketing was not managed as an isolated channel. Every season was coordinated with the website, email marketing, and content.

Reporting and Data Infrastructure

We built a complete reporting foundation. This meant:

• connecting data sources,
• regular management reports,
• monitoring year-over-year (YoY) comparisons,
• evaluating campaign effectiveness,
• monitoring margins and return on investment (ROI).

Decisions stopped being made "by gut feeling." Every investment had its numbers.

Additional Marketing Channels and Database Growth

We launched an affiliate program, which expanded performance beyond traditional PPC channels. Simultaneously, we systematically built the database through:

• social media competitions,
• popup mechanisms,
• lead generation campaigns,
• seasonal incentives.

Email marketing became a full-fledged performance channel, not just an add-on.

Organics, SEO, and Content

In addition to paid performance, we also addressed:

• keyword analysis,
• local SEO (branches),
• landing page optimization,
• technical checks (Search Console, indexing),
• optimization of product descriptions.

Growth was not built solely on advertising, but on a combination of performance and organics.

Results

The company's revenues are growing continuously, reaching approximately €1.08 million in 2024. Simultaneously, the company returned to profit after loss-making years (approx. €18,854). The growth trend continues in 2025. Importantly, this is not a one-time jump. It is stable, multi-year growth supported by systematic management of performance, seasonality, and the web.

Opinest as a Long-term Partner

The cooperation with Laskykvet is built on a long-term partnership and trust. Our role extends beyond individual campaigns – we participate in the overall online direction of the brand and strategic decisions.

Besides performance management and web development, we assisted in preparing documents and presentations for investors. This included data outputs, overviews of year-over-year trends, performance interpretation, and explaining the company's growth potential. Marketing and numbers thus remained integrated with business reality and became part of the brand's investment story.

Our cooperation means:

• planning and managing seasonality in advance,
• decision-making based on data and year-over-year comparisons,
• systematic development of the website and conversion rate,
• database building and retention work,
• supporting strategic decisions, including communication with investors.

The growth of Laskykvet is the result of a coordinated approach – performance, web, data, and strategy functioning as a single system.

The longevity of the partnership allowed for the creation of a stable foundation on which the brand grows and can further scale its activities.